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LinkedIn Isn’t Just for Job Hunting

While some may see LinkedIn as a utilitarian service meant only for getting a job, it’s one of the most used social media platforms among AAMA members. Just a few weeks ago, the site hit a major milestone of more than 500 million users. Even if you’re currently in a role you love, there’s still a lot of merit in keeping up with the career-focused social media site. Take a look at some tips for using LinkedIn and get some ideas for what you could...

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How Video Can Help You with Event Promotion

Live video at events is becoming more and more prevalent, but even if you don’t have the manpower to use Facebook Live throughout an event, you still have options when it comes to video marketing. AAMA will be working on some of these as we head into next month’s Summer Conference, June 18-21 in Newport, RI. (Say hi if you see me with AAMA’s camera!) Here are some ways you can use video for your company, whether it’s to promote a corporate event or to...

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Use Social Media to Promote Tips, Best Practices During Window Safety Week

Happy spring! This change of seasons means it’s almost time for warm weather and open windows letting in fresh air. It also means it’s time to brush up on some window safety tips, since open windows can be dangerous for young children who are not properly supervised. The Window Safety Task Force, of which AAMA is a member, has put together tons of tips and resources for Window Safety Week, the first full week of April each year, and companies can easily follow along and...

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How Podcasts Could Help You Reach New Customers

Are you already a podcast listener? If so, I bet you can name at least a few of the sponsors of your favorite shows. The hosts of those podcasts are always introducing episodes by naming them and telling listeners what’s so great about them.Maybe you’ve even tried out a service or product because you heard about it that way – I became a loyal user of Blue Apron’s meal services because I kept hearing about it on shows like Gilmore Guys and Reply All. You...

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New Year to Bring New Look for AAMA e-News

It's a new year, and the perfect time for AAMA to begin rolling out some new, updated looks for its publications, like the monthly-released AAMA e-News. You'll see a new layout for this popular digest soon, timed with the release of the brand-new AAMA website. Those attending the AAMA 80th Annual Conference next month will get a sneak peek at the website's new look, but for now, here's what you can expect for the updated AAMA e-News.

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Plan Ahead Now for End-of-the-Year Social Media Content

As 2016 winds down, it's time to begin planning for the year to come. You may have your budget plans in order and your vacation time planned, but have you given your social media presence the attention it deserves? If not, here are some ideas for content you can create and share, as well as some tips for how to make sure your social media plans get off on the right foot come January. Take a look to set up yourself, and your company's marketing strategy, for a more successful 2017.

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Use Video Online to Engage with Your Audience

Video use on social media can be a great way to let your followers in on something special, whether it's a live event, a conference or even an unveiling of a cool new thing your company is doing. And, there are a lot of options to help you make it happen. Here's a quick rundown of what (free!) tools are out there for you and your company's video needs.

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Members Share Southern Charm on Social Media at Fall #AAMAconf

Were you at the AAMA Fall Conference last month in Savannah, GA? If you missed out, you can still see what participants were up to down south by searching the hashtag #AAMAconf on Twitter and Instagram. From the river boat cruise and the product supplier display to the World Vision backpack build and opening general session, see what happened at the third and final national AAMA event of 2016.

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Download the New GlassBuild America app to Network with More Ease than Ever

AAMA is no stranger to live event apps, and I'm so glad there's a new app available for GlassBuild America. Intended to support your experience at the much-anticipated industry trade show this fall, the app will make for easier networking in Las Vegas October 19-21.

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Meet Instagram's Timeline Algorithm, Instagram Stories

You may have noticed some changes to Instagram in recent weeks. For starters, lately, Instagram hasn't been so instant. And then this week, the arrival of Instagram Stories had Snapchat users doing a double-take. Let's go over these developments and what they can mean for you and your company.

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Make the Most of your Company Page on LinkedIn

You may already be aware of AAMA's LinkedIn groups, which allows members to post and comment on industry news and information. We have one main LinkedIn group for AAMA, which anyone can join, as well as two members only groups: the AAMA Legislative & Regulatory Forum and the AAMA Southeast Region Forum. However, there's also a company page for AAMA, which shows up first in the LinkedIn search results when anyone searches for the association.

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Social Media News Roundup - What’s New with Your Platforms

Some changes have been happening at your favorite social media channels, including a new look for Instagram, some password advice from LinkedIn and an upcoming change to character limits on Twitter. Let's take a look at what's new in social media this spring.

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Is Snapchat Right for Your Company?

I have been thinking about Snapchat lately - the now-you-see-it-now-you-don't app that allows users to create seconds-long "stories" in the form of a video or image. The content disappears once it's been viewed, unlike with Twitter or Instagram, which leave behind a timeline of posts that can be scrolled through at a later date.

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Top Five Blogs in 2015, Tips for Engaging Online

AAMA's Marketing Team has been sharing social media tips for over three years via the Socially Speaking blog. Last year, the top five posts were viewed almost 500 times! Due to their popularity, we're sharing these top blogs as a quick way to get the latest and greatest information about engaging online.

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Window Safety Week Approaches, Get in Gear

This year, Window Safety Week will be observed April 3-9, and AAMA wants to help you spread the word to your customers and local media outlets. This event, recognized every year during the first week in April, serves as a reminder of recognizing the importance of window safety and fall prevention year-round. It's designed to heighten the awareness of what parents and caregivers should do to help keep their homes and families safer from the risk of accidental falls or injuries through windows.

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Instagram Rolls Out Ability to Use Multiple Accounts Without Logging Out

A big change came with the most recent Instagram app update this week: Now, at last, users can toggle back and forth between multiple accounts, much like they can with the Twitter app. This is something Instagram users have been requesting for a long time, and I'm really excited it's now available. It's especially great timing for me, since I want to be able to easily access the @AAMAinfo Instagram account during the Annual #AAMAconf next week!

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Networking Through Social Media and the AAMA App

If you're at the AAMA 79th Annual Conference in Huntington Beach, CA, next month, be sure to say hello! I'm attending the three-day event, my first-ever AAMA conference. I'll be the one with lots of curly blonde hair and at least one camera in my hand. Throughout the conference, I will shoot video, take pictures, and (of course) update the AAMA social media accounts with what's happening at the conference.

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End-of-Year Tips for Your Marketing Plans

It's that time of year when we begin planning for the next one. No matter how you did with your New Year's Resolutions from back in January, it's always a good idea to set goals and form ideas for what's to come. Here are some tips for things you can do in December to set up yourself, and your company's marketing strategy, for a more successful 2016.

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Use Houzz to Get Your Residential Products Noticed by Consumers

Have you checked out Houzz? It's a visual platform for home renovation and design, and there's a chance your company's products may already be on it. As their About page states, the site intends to serve as "a platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community."

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Use Social Media at Fall #AAMAconf to be Even More Connected

Will you be in Cambridge, MD next week for the AAMA 2015 National Fall Conference? If so, don't forget to use your phone or tablet -- between the Fun Facts game in the AAMA app and live updates on Twitter, you won't want to miss anything. Download the AAMA app before you get there Sunday so you can play for the chance to win one of 15 prizes.

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Let AAMA Get You Going on Social Media

Most business owners are aware that social media is an important step in growing their business and getting more customers, but not all of them are sure of just how to go about it. But did you know AAMA offers one-on-one social media strategy services and consulting? It's another member benefit, so take advantage of it whenever you want. Step by step, I can sit down with you and help you make a plan for getting the most out of social media for you and your business.

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Industry News Accounts You Should Be Following on Twitter

Part of my job as AAMA's Communications Coordinator is to monitor a range of industry news sites for information that may be of interest to our members. Lucky for me, most of those sites have excellent, frequently updated Twitter accounts, too. I follow several industry news accounts on Twitter so I can scan AAMA's Twitter feed with ease to see what's new.

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7 Tips For Getting the Most out of Your Twitter Experience

I've written before about Twitter, in terms of optimizing your social media strategy by scheduling tweets to save time. Maybe you've incorporated that as part of your 2015 plan for making this your best year in social media yet. Or, maybe you're newer to Twitter and still need convinced of its merit. Regardless of where you stand with that tiny blue bird, I think you'll find something in this post that benefits you.

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Download the AAMA App before the Summer Conference

If you're attending the AAMA 2015 National Summer Conference and bringing a smart phone or tablet, be sure to download the AAMA mobile app before the Opening General Session begins. This tool lets you keep a full schedule and agenda in your pocket and also allows users to take notes for each session directly in the app. This tool can be downloaded in the Apple App Store or on Google Play.

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Three New Apps, How You Can Use Them For Your Company

I love downloading new social media apps and testing them out. If they work well for me, I can use them in my week-to-week social media communications and outreach. If they don't really meet my needs, I can just delete them from my device and move on. You may not have the inclination to do the same, but that's okay - I'm happy to share my research. Here are three new apps I've been experimenting with in the last few weeks.

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Spread the Word about Window Safety Week on Social Media

Window Safety Week is April 5-11, and we are working hard to help get the word out about how to prevent window falls in the home. Now is the time to share this information with your clients and customers.

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Schedule a Week's Worth of Tweets in Minutes

Back in January, I wrote a list of suggested social media New Year's resolutions. How are those going? If you've gotten off track, that's okay – there's still time to create new (good) habits! One of those resolutions was to be better about scheduling tweets. I've been doing this in 2015 and I can tell you it's absolutely worth it. I used to leave myself calendar notifications reminding myself to tweet several times a week.

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Say Hello to the New AAMA Instagram Account

Are you on Instagram? AAMA is now, and we love it. The free app launched as a throwback homage to the Polaroid instant print of old, and lets users take and edit square-shaped photos. Users immediately fell for the many available filters and a whole subculture has formed around devotees of certain ones. AAMA uses Instagram to take and share photos of life around AAMA headquarters in Schaumburg, IL and also to post updates from in-person events, like conferences and trade shows.

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New Year's Resolutions for Social Media Strategy

Happy 2015! Let's make this your best year in social media yet. For this post, I've gathered some suggested resolutions for how you can resolve to expand your reach and improve your presence online. Some of these take time, but getting a head start now will keep you on your toes for the months to come.

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Tools for Editing Photos for Online Use

Last month I talked about Pinterest, and how the social media platform relies heavily on great visuals. Today's post will help you create content for that site, in which you need to generate your own attractive visuals to get noticed. I've rounded up some tools for your use so you too can contribute quality posts that show off your products and get shared.

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How Pinterest Can Benefit the Fenestration Industry

If you've heard of Pinterest, odds are it was in the context of recipes, fashion or party planning. However, a whole subset of users is extremely devoted to home improvements, renovations, décor, DIY and more. While these interests attract mostly residential customers, there are commercial applications available on the site, as well.

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Why You Should Consider Instagram

Is your company on Instagram? If not, it's worth looking into creating a business account. From a marketing standpoint, it is a great tool. Having a presence on the social media app allows customers to find you, tag you and include you in the online conversation. If you're not on there, you might be missing out on great opportunities for testimonials, client outreach and customer service.

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Creating and Maintaining a Successful Blog

If you've ever thought about starting a blog but aren't sure where to begin, you're not alone. There are blogs dedicated solely to blogging, about starting your blog, maintaining it and building an audience. Some things do need to happen before you start posting to a large audience, so I've compiled a to-do list to get you started.

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Shoot and Edit Video Like a Pro

In the recent AAMA Online webinar series, I touched on using photos and videos to tell a story. Even if you don't already use video, it can be easier to pick up than you'd think -- and fun! I'd like to share some video production tips with you for how to create quality projects on a budget.

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Best Practices for Small Businesses

AAMA represents companies both large and small. However, we understand that small businesses face different challenges. Small businesses might struggle at times to get their name and brand out there in the same way larger ones do, or they may not have the financial resources to devote toward marketing themselves online. Luckily, social media can be an inexpensive, and often free, marketing platform, and an absolutely essential one.

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