This year is the 20th anniversary of GlassBuild America, the largest event for the glass, window and door industries in North America. The big show is happening October 31 through November 1 in Atlanta, GA, but buzz is already being generated in advance of it online. Don’t miss out on the chance to get your followers hyped for your appearance at GlassBuild. To get them excited between now and Halloween, and to get the most out of your event registration, here are some suggestions for...

GlassBuild is next week! If you are thinking about how to promote your company’s presence at the popular tradeshow, I have some ideas for how you can do so on social media before, during and after the fact. Use the next few days to plan ahead, schedule some content and pack everything you need before you leave town for Las Vegas. And don’t forget to make sure your phone is logged into your company’s social media accounts in advance, so you don’t have to scramble...

After taking a year off from an in-person gathering, GlassBuild America is back in business in Atlanta, GA next month. I went to the largest glass and fenestration show in North America just six months after entering the industry, and the experience was a real whirlwind! Maybe you’re a seasoned pro or a GlassBuild newbie, but regardless of how many GlassBuild shows you’ve attended, I have some tips for you for before, during and after the trade show. And the best part is, you can...