Filtering by tag: "social media"
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Use Social Media to Promote Tips, Best Practices During Window Safety Week

Happy spring! This change of seasons means it’s almost time for warm weather and open windows letting in fresh air. It also means it’s time to brush up on some window safety tips, since open windows can be dangerous for young children who are not properly supervised. The Window Safety Task Force, of which AAMA is a member, has put together tons of tips and resources for Window Safety Week, the first full week of April each year, and companies can easily follow along and...

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Is Snapchat Right for Your Company?

I have been thinking about Snapchat lately – the now-you-see-it-now-you-don’t app that allows users to create seconds-long “stories” in the form of a video or image. The content disappears once it’s been viewed, unlike with Twitter or Instagram, which leave behind a timeline of posts that can be scrolled through at a later date. The vanishing act has its plusses and minuses – the short lifespan makes it exciting and relevant, but at the same time, it may also deter brands from devoting much time...

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7 Tips For Getting the Most out of Your Twitter Experience

I’ve written before about Twitter, in terms of optimizing your social media strategy by scheduling tweets to save time. Maybe you’ve incorporated that as part of your 2015 plan for making this your best year in social media yet. Or, maybe you’re newer to Twitter and still need convinced of its merit. Regardless of where you stand with that tiny blue bird, I think you’ll find something in this post that benefits you. I’ve put together a list of Twitter tips and some general advice...

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Download the AAMA App before the Summer Conference

If you&rsquo;re attending the AAMA 2015 National Summer Conference and bringing a smart phone or tablet, be sure to download the AAMA mobile app before the Opening General Session begins. This tool lets you keep a full schedule and agenda in your pocket and also allows users to take notes for each session directly in the app. This tool can be downloaded in the Apple App Store or on Google Play. <br/> These are some of the app&rsquo;s features: Notes: The AAMA app allows you to take notes...

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Take Advantage of AAMA's Marketing Services

I joined the AAMA Marketing Department a little over a year ago, and I am proud to have joined a team and an association that is so committed to its hard-working members. AAMA is constantly working toward bettering its member experience and adding to its slate of services and tools offered. <br/>&nbsp; In my role as AAMA Communications Coordinator, I specialize in written communications as well as social media. Have you thought about setting up a Facebook Business page for your company, but feel unsure about where...

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Three New Apps, How You Can Use Them For Your Company

I love downloading new social media apps and testing them out. If they work well for me, I can use them in my week-to-week social media communications and outreach. If they don&rsquo;t really meet my needs, I can just delete them from my device and move on. You may not have the inclination to do the same, but that&rsquo;s okay &ndash; I&rsquo;m happy to share my research. Here are three new apps I&rsquo;ve been experimenting with in the last few weeks. <br/> Layout:...

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Spread the Word about Window Safety Week on Social Media

Window Safety Week is April 5-11, and we are working hard to help get the word out about how to prevent window falls in the home. Now is the time to share this information with your clients and customers. <br/> You are invited to view and download the Company Tool Kit, which helps to express to customers the importance of respecting windows and making them as safe as possible for the whole family. AAMA and the Window Safety Task Force have reached out to media outlets to...

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How Pinterest Can Benefit the Fenestration Industry

If you&rsquo;ve heard of Pinterest, odds are it was in the context of recipes, fashion or party planning. However, a whole subset of users is extremely devoted to home improvements, renovations, d&eacute;cor, DIY and more. While these interests attract mostly residential customers, there are commercial applications available on the site, as well. <br/> Pinterest, coming from the idea of &ldquo;pins of interest,&rdquo; is a highly-visual medium. Those in the fenestration industry can take advantage of that aspect to showcase new products and display gorgeous examples of those...

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Best Practices for Small Businesses

AAMA represents companies both large and small. However, we understand that small businesses face different challenges. Small businesses might struggle at times to get their name and brand out there in the same way larger ones do, or they may not have the financial resources to devote toward marketing themselves online. Luckily, social media can be an inexpensive, and often free, marketing platform, and an absolutely essential one. However, using it to your best advantage does take time. Here are some ways social media can...

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Comparing Social Media Management Systems

Last month I shared 10 tips for how to write engaging Facebook posts. One of those talked about frequency, and how spacing out posts is important. Luckily, several (free!) tools exist to help you do this very thing. <br/> For today's post, I reviewed three popular social media management systems: HootSuite, Buffer and Mention. See what works best for you and your company's social media presence. The AAMA Marketing Department uses HootSuite for many reasons: multiple people can access the same account; its free version allows the addition...

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10 Tips for Writing High-Quality, Engaging Facebook Posts

Social media is intended to be participatory. Don’t just stand on your soapbox and shout into the ether – get comments and likes by creating Facebook posts your followers will feel compelled to share with their friends. See my tips below on how to make this happen.<br/> Voice: Be casual. Your professional audience is not the same one seeing your personal posts, but that doesn’t mean you can’t sound like a person. You should! You have a distinct voice, so let it show. Posts that sound...

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