- Website Content Addresses Replacement Windows and Storm Windows
February 28, 2017
Website Content Addresses Replacement Windows and Storm Windows
by Diana Hanson, AAMA Regulatory Affairs Manager
The EPA and the Attachment Energy Rating Council (AERC) are working together to create an ENERGY STAR® storm panel category. As this effort progresses, you will likely see an increased interest in after-market storm panel products. This is the second in a series of articles to support you in satisfying your prospective customers’ need for information, when deciding between replacement fenestration and storm window products. You can review the previous article here.
Consider adding the following items to your website for easy access by potential customers:
To increase transparency, upload articles (after obtaining permission from the copyright holder) that cover the positives and negatives of replacement fenestration and storm windows. AAMA is about to publish a white paper for consumers titled “More than a Window.” This white paper will available as a resource for AAMA members, who will be welcome to link to its location as a free download in the AAMA Online Store.
- Frequently Asked Questions (FAQ) - Add some FAQs to address:
- Differences in performance and endurance
- Prime window operability when storm windows are installed
- Maintenance requirements for storms
- Egress concerns
- Cosmetic changes to the exterior of the residence
Linking to other websites, especially association and agency sites, will provide more information for your potential customers and will also let them know that your statements are comparable to those made by other organizations. The proposal is to paraphrase pertinent information and provide a link. Suggested websites include:
These ideas should provide you with some ways to make it easy for potential customers to learn about replacement windows and storm windows.
In the April edition of AAMA e-News, I will discuss prime window warranties and storm windows.