Post Image

Instagram Webinar to Answer Questions about Bolstering Your Brand Online

Does your company have an Instagram account? Even if you’re not a consumer-facing company, it’s still not a bad idea to use the tool to show off what you do. Instagram can be great for portraying company culture or highlighting achievements. And if you are consumer-facing, you can definitely take advantage of Instagram by posting amazing products being used in various applications.If you’re curious about the app, AAMA is hosting a webinar August 14, open to the public, led by me. A Marketing Guide to...

Read More >
Post Image

AAMA Takes Time to Appreciate Personnel During Staff Week Celebration

It’s been a busy spring and summer over at AAMA headquarters, so we decided to thank our staff for all their hard work with a full week of appreciation events. Staff Week took place in July thanks to our Accounting/Human Resources Manager, Karen Allen, who brought in breakfast and snacks each day and organized one R & R day with events like BINGO, raffles, games and movies.Some staff also teamed up for a volunteer shift together at Feed My Starving Children, a nonprofit organization that...

Read More >
Post Image

What Do You Need to Know About Complying with the New Prop 65 Labeling Requirements?

If you operate in the state of California, you may have heard by now that changes are coming down the pike for Proposition 65 this summer. Officially known as the Safe Drinking Water and Toxic Enforcement Act of 1986, Prop 65 requires the state to maintain and update a list of chemicals known to the state to cause cancer or reproductive toxicity, and new labeling is being implemented August 30. These requirements may have a direct impact on your business.An AAMA webinar will be held...

Read More >
Post Image

Why Do We Need Multiple Social Media Platforms?

While conducting a recent workshop at the AAMA Summer Conference, a member asked a great, but tough, question: What’s the best social media platform? I had to think about it, because there’s no one answer, and the rationale behind this is complicated. For example, I could tell this member that, for AAMA, LinkedIn is a great way to reach most our membership, or that for me personally, I get the most value out of Twitter and find Instagram the most fun. Still, none of those...

Read More >
Post Image

Lake Tahoe Proves Perfect Place for Summer Conference

If you’d never been to Lake Tahoe before the AAMA Summer Conference earlier this month, I hope you went to the conference dinner at Gar Woods, overlooking the lake itself. It’s incredible how blue it really is! Lake Tahoe made for the perfect location for this summer’s conference agenda, full of important industry presentations and committee and task group work – but also whitewater rafting, fly fishing, golf and site seeing.We kicked off the Summer Conference with a tribute to Rich Walker, who stepped aside...

Read More >
Post Image

Flashback Friday| Benefits Series | AAMA Market Research Reports

Even in an ever-changing political climate, we’re continuing to see positive growth throughout the fenestration industry, across all product segments and geographic markets. This is certainly evident in the new edition of the AAMA U.S. Industry Market Studies released last month, which offers both residential and non-residential data on new construction and remodeling by building category.To help members track market trends, AAMA provides a free copy of its annual market study reports to all Category 1 and 2 members, delivering timely information on residential and...

Read More >
Post Image

What's New in Social Media This Spring?

Have you been keeping up with changes to your favorite social media platforms? Between the GDRP rules taking effect last month and the importance of social media in the news landscape, there’s a lot going on. That means it’s time for another social media news roundup!InstagramInstagram rolled out a new feature that allows users to embed other user’s posts in Instagram Stories. AAMA recently embedded a post from member company Sierra Pacific Windows to commemorate Memorial Day. Embedding their post alerted Sierra Pacific Windows that...

Read More >
Post Image

Member Shout Outs | Accomplishments Abound This Spring

This spring has been a busy time for AAMA, but it’s always important to stop and reflect on the good work being done by those around you. AAMA recently raised $1,000 for World Vision’s Global 6K for Water at a Chicago walking event, and this contribution made us want to take a moment to single out some AAMA member companies for doing great work. Join us in recognizing these folks for their accomplishments.MilgardFor the sixth year, Milgard Windows & Doors worked with Tacoma/Pierce County Habitat...

Read More >
Post Image

Flashback Friday | Benefits Series | Sharing the AAMA Experience Throughout Your Company

The most effective way to maximize the benefit your company gets from AAMA membership is to actively engage and participate in the organization. Attending national conferences and regional meetings is the best way to do this since attendance at these events allows for involvement in task group and committee activities as well as in-person networking advantages. However, we recognize that not all member companies are in a position to budget for and prioritize employee attendance at industry events which is one of the reasons that...

Read More >
Post Image

Learn How to Showcase Your Brand with Instagram at the Summer Conference

At the last two AAMA conferences, I’ve had the chance to talk to companies about LinkedIn and Twitter, but this summer, it’s all about using Instagram for businesses. If you’re going to the AAMA National Summer Conference June 11-14 in Olympic Valley, CA, check in on one of two sessions of a workshop I’m offering called, “A Marketing Guide to Instagram: Visually Showcasing Your Brand.”Instagram is interesting for a lot of reasons. It’s owned by Facebook so the two play well together, but it’s also...

Read More >
Post Image

Grab a Road Map to Economic Trends at the Summer Conference

Will you be traveling to Lake Tahoe this June for the AAMA Summer Conference? I’ll be there, helping industry leaders advance codes and technical matters along with standards development – while enjoying being outside in Northern California, of course. I’m excited for our speakers, especially the one giving our keynote address. John Manzella, speaker and author, will provide an overview of economic trends, critical global issues and what’s to come. [Photo credit: Christian Arballo (https://www.flickr.com/photos/arballoimages/8760130276/)]

Read More >
Post Image

Flashback Friday | Benefits Series | AAMA Immersion Camp - Conferences and Meetings

We’re re-running some blog posts from our excellent 2014 Benefits Series. You’ll know a post is from that series because it will be called a Flashback Friday post.When I was in high school, there was an option for students to enroll in foreign language immersion camps. The idea was to saturate the students in the language, forcing them to use it 24/7 in everything they did. It was a way to significantly enhance the book-learning process and provide an intensive and memorable experience. The students...

Read More >
Post Image

Thanks to AAMA Members for Spreading the Word about Window Safety Week

As Window Safety Week 2018 winds down, it’s important to remember that window safety is an exercise well worth practicing all year long. That said, we’re glad many in the industry took the time to share resources from the Window Safety Task Force this week. I wanted to shout out those among our membership who did an excellent job in amplifying this campaign through social media.#WindowSafetyWeek Follow these 8 tips from the @WindowSafetyTF to help protect children from accidental window falls. @NSCsafety pic.twitter.com/0yHIyeG3qf— Roto North...

Read More >
Post Image

Window Safety Week | How Your Company Can Help to Prevent Accidental Falls

Everyone in our industry knows that window safety is important year-round. But what can you do to promote safety from a company standpoint? There are many tools and resources available to you and your company to educate your customers about what it means to practice window safety.Window Safety Week, held annually during the first full week in April, is designed to heighten the awareness of what parents and caregivers should do to help keep their family and visitors safer from the risks of window falls...

Read More >
Post Image

AAMA Website, Easily Find AAMA Staff Thanks to Online Directory

There have been a lot of changes to the AAMA website and its vast members-only content, and we’ve gone over plenty of resources now available to members. But there’s one page that is a great, quick resource for me personally and that can be a valuable resource for members as well. As part of the ongoing improvements to the updated AAMA website, users can now easily find and contact specific members of the AAMA staff. A new staff directory was added and can be found...

Read More >
Post Image

Catch Up on Social Media Highlights from the AAMA Annual Conference

The setting of the AAMA 2018 Annual Conference in Orlando, FL, made for some beautiful pictures on social media. Through these images, those at the event were able to give updates on the gorgeous sunshine and meeting work, as well. It’s all because they used the convenient event hashtag, #AAMAconf, when posting updates to Twitter and Instagram. Thanks to everyone who shared their experiences down south! Here’s a quick rundown of what happened in Florida, according to social media.Door & Window Market was active on...

Read More >
Post Image

AAMA 81st Annual Conference in the Sun in Orlando

Thanks to everyone who attended the AAMA 2018 Annual Conference this month down in Orlando. February is never a bad month to visit Florida, and we didn’t see a raincloud all week. On Tuesday night of the conference, we held our Annual Banquet with a surprise guest: Three singing waiters, who entertained us during dinner with music and the gentle ribbing of some of our leadership – myself included!The banquet is always one of my favorite events of the year, because it gives us a...

Read More >
Post Image

Shape Up Your Team with “Flawless Execution”

I look forward to meeting many of you at the AAMA 81st Annual Conference in Orlando, Florida!For those of you I have yet to meet, I am Air Force Colonel (retired) Chris “Elroy” Stricklin. For more than 23 years, I served at various levels of Air Force leadership, hanging up my G-Suit last year. During my time in uniform, I flew Combat F-15s and Thunderbird F-16s, led a squadron of 36 airmen, a combat wing of 1,000 NATO servicemembers and culminated my career leading a...

Read More >
Post Image

Why We Love AAMA Members

Happy Valentine’s Day! Every day of the year is a great one to share with people what they mean to you, but we wanted to take some time now to reach out. We already know our association’s members are the best, but we want to make sure they know it, too. Here are some nice things AAMA staff had to say about AAMA’s members. [Photo Credit: http://bit.ly/2EtT8rW]

Read More >
Post Image

How Well Do You Know Your Twitter Etiquette?

Twitter has seen a lot of change over the last year or so, including the addition of an official way to thread tweets, aesthetic changes like going from square profile pictures to round and the creation of the Explore tab on the mobile app, which combines trends, Moments and search in one area. Still, one thing that remains constant with Twitter is the set of unspoken rules of how we do and do not talk to each other on the social networking platform. Here are...

Read More >
Post Image

International Builders Show Observations and Trends Raise Bar for 2018

There was never a slow moment on the floor of the International Builders Show earlier this month, and it was reported that attendance jumped six percent over 2017’s huge show. Plus, unlike prior shows, the last day was full of attendees and busy exhibitors. Here are some things I noticed on the show floor down in Orlando.The European presence at the show overall was more pronounced, featuring tilt turn windows and powder coating products.Many more exhibitors were promoting hurricane impact products this year. Here’s AAMA...

Read More >
Post Image

AAMA Website, Network with Members via Online Directory

The AAMA Member Directory is a helpful networking tool for members and gives consumers easy access to your business contact information. In this area, site visitors can search by business name or keyword. AAMA members can see even more information about your company as well. You can also search for individuals of a member company which is helpful when connecting for committee and task group work or simply building relationships with peers. Be sure you are logged in to take full advantage of all the...

Read More >
Post Image

Learn How to Level Up Your Twitter Game at the AAMA Annual Conference

Do your company’s New Year’s resolutions involve becoming more visible on social media? If it’s not a part of your strategy already, it’s worth learning more about various platforms. Those at next month’s AAMA Annual Conference will have a chance to take a close look at Twitter with my workshop, “The Who, What and Why of Twitter: Better Engage Existing and Potential Customers.” Two sessions of the workshop will be offered at the event happening February 19-22 in Orlando, FL.I love using Twitter to follow...

Read More >
Post Image

What Can the Industry Do About the Current Skilled Labor Shortage?

It’s no secret that availability of qualified labor is a big problem for both the construction industry and for manufacturers. In the former’s case, NAHB reports that the cost and availability of labor has skyrocketed from being the most significant problem faced by 13 percent of builders in 2011 to 82 percent in 2017. On top of this, the Manufacturing Institute and Deloitte consulting concluded that, due to baby-boomer retirements and manufacturing growth (partly to counter the offshoring of jobs), industry is projecting a whopping...

Read More >
Post Image

AAMA Website, Dashboard Gives Access to the Learning Center and other Personalized Member Features

As an AAMA member, you can edit your personal and company information, access the AAMA Learning Center and view councils, committees and task groups that you belong to right on the AAMA website. Be sure you are logged in to access your personalized Dashboard.To locate your dashboard, click the “My Dashboard” link found below your name at the top of the left-hand menu, once you have logged in. Let’s review the many personalized options available on your Dashboard.AAMA Learning CenterThe first thing you will see...

Read More >
Post Image

Take a 30-Day Challenge and Plan your Holiday Social Media Content Now

It’s hard to believe it’s December already, but look at the glass half-full – you’ve still got 30 days to plan and schedule some great social media content in 2017. Now’s the time to think about what you want to get done and how to make it happen, before things get too busy with the holidays at the end of the year.For example, AAMA celebrates the holidays early! We’ll be gathering at AAMA HQ next week for our annual holiday party, which was, as Marketing...

Read More >
Post Image

What 30 Years in the Industry Taught AAMA Member Kim Kenzevich

Kim Kenzevich is the Sales Support Specialist for weatherstrip and balances in the Eastern U.S. and Eastern Canada at AmesburyTruth. She has been in the industry for three decades, so we spoke with her to hear what she’s learned in that time.What products does your company manufacture?We make window and door hardware for the residential and commercial market, as well as pile weatherstrip, foam weatherseals and custom extrusion accessory parts.What is your professional background, and how did you become involved in the industry?In 1987, I...

Read More >
Post Image

AAMA Website, Resources for Your Customer Service Representatives

The AAMA website has several resources for your customer service representatives. These easy-to-access web pages provide homeowners with a third-party resource to explain air infiltration and indoor condensation, and also answer common questions about residential windows.I have used the indoor condensation reference on many occasions to answer questions that I have received from our dealers and homeowners. Indoor condensation is one of the more misunderstood phenomena and can become a source of frustration when new energy efficient windows and doors are installed. The indoor condensation...

Read More >
Post Image

Stronger Impact, Together: Lessons from Hurricanes Irma and Andrew

It’s never an easy task to survey damage after a hurricane, especially one of the magnitude and intensity of Irma. While the damage can feel overwhelming, what is always more striking to me is the strength of neighbors and strangers coming together to help each other recover and heal. As we rebuild from the damage caused by the recent hurricanes, one thing is clear: we make a stronger impact, together.This spirit of caring for each other always stays with me, long after the last home...

Read More >
Post Image

Use Instagram Stories to Showcase Your Events

By now, we all know that Instagram is the go-to platform on which to show off our most beautiful, square-shaped images. Still, the photo-centric app has moved more and more into the video realm. And thanks to the start of Instagram Stories, which rolled out a little over a year ago, your company doesn’t really need a Snapchat account if you don’t want one. Instagram Stories lets users take short video clips of what they’re seeing and add the fun filters and stickers Snapchat became...

Read More >
Post Image

AAMA and World Vision Partnership Continues, Delivering Another 500 Backpacks to Kids in Need

One of my favorite things about AAMA’s National Fall Conference each year is that it provides special events that highlight our ongoing partnership with World Vision. Through the organization, AAMA has been able to support the educations of, by now, thousands of children across the country. While it’s extremely fulfilling to see the children pick out their own new backpacks, what you might not know is that a lot of work goes into making that moment happen during the preceding months. And it’s all thanks...

Read More >
Post Image

AAMA Website, Directory of Committees Make Group Involvement and Information Easy

The Committees section of the AAMA website provides many helpful tools for AAMA members. In this area, you can join a committee, confirm conference call information, view minutes and more. Be sure you are logged in to the website in order to take full advantage of all the content available exclusively to AAMA members.When you go to the Directory of Committees, you will see a listing of “All Committees,” plus other tabs including AAMA “Councils” and “My Membership.” Let’s go through what is available to...

Read More >
Post Image

Social Media News Roundup: Longer tweets, LinkedIn Geofilters, Instagram Polls

A lot of news has come out recently in the social media world! Things are always changing, but it’s not a bad idea to keep up with what’s new, especially if changes could mean good things for you or your business. Here’s a quick social media news roundup of some items that could benefit you, either now or down the road once changes are made mainstream.Twitter testing out 280-character tweets: This new feature has already been added to select accounts, but it’s widely believed that...

Read More >
Post Image

Exceptionally Tough Hurricane Season Takes Toll

Hurricane season is always on the industry’s radar, but 2017’s activity has propelled it to the top of everyone’s minds. With back-to-back weekends of hurricanes hitting our shores in September, combined with the occurrence of GlassBuild happening in Atlanta at the same time, there has been much discussion on how the industry should proceed. Though rebuilding will take time, those involved in those efforts would do well to consider the codes they adhere to in the process – as well as AAMA-certified impact-resistant fenestration products. Photo credit: Kakela (https://www.flickr.com/photos/kakela/9658243/)

Read More >
Post Image

AAMA Website, Resources Page Pulls Must-Haves Together

Years in the making, and after much input from membership, AAMA has recently revised its website. The new format offers a cleaner view and easier user navigation and an up-to-date appearance. The Resources page is a great place to start, as it is home to a collection of materials ranging from technical articles to instructional brochures to meeting presentations. The information found here is valuable not only to AAMA members and industry employees, but also to homeowners or non-technical audiences.Looking a bit deeper into what...

Read More >
Post Image

Take a Deep Dive into LinkedIn at AAMA Fall Conference

I’m even more excited for the next AAMA conference than I usually am, because this time, I’ll be leading two workshops about social media. On Monday and Tuesday afternoon during the conference, I’ll be presenting a workshop called “7 Actions You Can Take Today to Improve and Protect Your LinkedIn Profile.” If you’ll be at the Fall Conference October 15-18 in Greenville, SC, I hope you’ll join me!Some of the things I’ll be going over include the importance of having an updated profile picture (and...

Read More >
Post Image

AAMA Congratulates World Vision on New Chicago Headquarters

AAMA and World Vision, a humanitarian organization for children, have a long partnership history. During every Fall Conference, AAMA teams up with World Vision to fill backpacks full of school supplies, which are then distributed to area children in need. It’s a way for AAMA to give back to the communities it visits, and a way to help World Vision work closer toward their mission. That mission centers around the belief it is the right of all children to be healthy, protected, empowered, loved and...

Read More >
Post Image

AAMA Members Only, State Codes Web Page

In 2016, at the urging of AAMA members looking for state specific building code requirements, AAMA resolved to develop a state code directory. This was a significant undertaking involving much study and research, as state code information is not always easy to find, and each state has its own timeframe and method of code development.AAMA is now pleased to tell you about our exclusive State Codes web page. This directory of building code requirements for all 50 states can be accessed by visiting aamanet.org/statecodes and...

Read More >
Post Image

What Social Media Tools are you Using?

I have been thinking a lot lately about how my social media pie is being divided, and how it shapes up compared to those of others. Compared to two or three years ago, I spend less and less time now with Facebook and more with Twitter and Instagram, but I know one of the most-used platforms among AAMA members is LinkedIn. I also know that, as a millennial, my social media diet varies from that of, say, my dad, who primarily checks Facebook and has...

Read More >
Post Image

How Can We Give Back to Our Communities?

At AAMA, we believe in giving back through philanthropy and charitable giving, whether it’s our annual holiday food drives or World Vision-partnered backpack build on location at every Fall Conference. We encourage member companies to find opportunities for giving time and money in their communities, and we’re proud when members of our staff do the same. One example of an AAMA staff member giving their time is Jason Seals, AAMA Certification Manager. Every summer, Jason and his daughter participate in mission trips with the youth...

Read More >
Post Image

AAMA Website Redesigned with Members in Mind

Have you had a chance to review AAMA’s newly redesigned website, yet? We have spent many painstaking hours, days, weeks and months developing and perfecting what we hope is going to be one of your top go-to resources in the industry. The updated site features many improvements to make your visit to the site more productive.The new responsive design allows for a much better experience on all devices whether you are on a PC, tablet or smartphone. Members-only content is easily accessible on all devices...

Read More >
Post Image

More Industry Twitter Accounts to Follow Right Now

In a Socially Speaking post two summers ago, I shared a list of 10 residential and commercially-focused industry media accounts to follow on Twitter in order to keep up with fenestration news. That list still stands as a great round-up of media outlets, but here are some additional accounts you should add in order to get an even wider range of perspectives on our industry.Chip Gentry is a lawyer who specializes in fenestration-related litigation. He often speaks at conferences about how companies can avoid lawsuits,...

Read More >
Post Image

Team Work and Collaboration Keep AAMA Going at Events and Beyond

If you got to the Summer Conference early enough on Sunday in Newport, RI, maybe you got to take part in the sailing and operating of three yachts in the Regatta Race. Some of our members were given different duties and instructed how best to keep afloat (and upright), and everyone had to work together to keep things running smoothly.That’s not so different from how our association works, at in-person events as well as in between, with conference calls and document work. Our membership is...

Read More >
Post Image

Plugging the Leaks on Lawsuits: Practical Advice for Window Manufacturers, Curtain Wall and Glazing Companies

I look forward to seeing many of you at the 2017 AAMA Summer Conference in Rhode Island! For those of you that have heard me preach around the country about the numerous litigation risks and challenges that fenestration companies face, you know that there is a healthy list of topics that should keep you up at night. Warranties. Field inspections. Testing. Specifications. Shop drawings. Insurance. Document retention polices. Defense counsel. Installation. The list goes on. Failing to have a working knowledge of the various landmines...

Read More >
Post Image

LinkedIn Isn’t Just for Job Hunting

While some may see LinkedIn as a utilitarian service meant only for getting a job, it’s one of the most used social media platforms among AAMA members. Just a few weeks ago, the site hit a major milestone of more than 500 million users. Even if you’re currently in a role you love, there’s still a lot of merit in keeping up with the career-focused social media site. Take a look at some tips for using LinkedIn and get some ideas for what you could...

Read More >
Post Image

Summer Conference to Tackle Industry Interests by Day, Clambake by Night

Will we see you at the Summer Conference in a few weeks? It’s taking place June 18-21 in Newport, RI, and those who want to make their voices heard in the industry are encouraged to register now. Mike Collins, the Summer Conference keynote speaker, will give us what we need to answer the question: What does the Trump administration mean in terms of both challenges and opportunities for our industry? We’ll also hear the latest in sustainability and green issues with presentations about U.S. aluminum...

Read More >
Post Image

InstallationMasters – Improving on an Incomparable Legacy

In August 2016, we shared news about updates that had been made to the content of the InstallationMasters® Program – a program designed to provide training and certification to industry professionals installing windows and doors in residential and light commercial construction applications. At that time, we also mentioned some upcoming enhancements related to the InstallationMasters website and segmenting the training into replacement and new construction programs.In March, AAMA brought the program administration and management in-house after having been handled for 15 years by Architectural Testing,...

Read More >
Post Image

How Video Can Help You with Event Promotion

Live video at events is becoming more and more prevalent, but even if you don’t have the manpower to use Facebook Live throughout an event, you still have options when it comes to video marketing. AAMA will be working on some of these as we head into next month’s Summer Conference, June 18-21 in Newport, RI. (Say hi if you see me with AAMA’s camera!) Here are some ways you can use video for your company, whether it’s to promote a corporate event or to...

Read More >

Brian Stephens, Market Team Manager, Looks Forward to Future Work with AAMA

Brian Stephens has been with his current company, Technoform, for six years. Today, he shares some highlights from his time in the industry so far.Could you describe your role at your company?I am responsible for business development in the Western part of North America. I work with both fabricators and influencers to drive the use of high performance façade systems.What products does your company manufacture?Technoform has two divisions in North America. Technoform Glass Insulation which manufactures a high-performance hybrid insulating glass spacer and Technoform Bautec...

Read More >
Post Image

Better Access Adds Value to AAMA Conference Experience

AAMA kicked off the year by celebrating our 80th anniversary during the 2017 Annual Conference in February. Debuted at that conference was a new meeting format that consolidated content into fewer separate sessions:Enabling broader member participation and better access to meeting contentMinimizing scheduling conflicts and content redundancies, andMaximizing access to staff advisors.The new approach also afforded the opportunity to deliver seminar, roundtable and workshop sessions, some of which were repeated throughout the event to accommodate participants’ busy conference schedules. Though a significant change, particularly for...

Read More >
Post Image

AAMA Says Good Luck and Farewell to Dean Lewis, the Answers Man

Where will we go for quick references and answers, now that the great Dean Lewis has retired? He served as an incredible resource to AAMA staff during his 18 years with the association, and for that, among many other wonderful things, he will be very much missed. That said, we are thrilled Dean gets to enjoy some much-deserved time with his family, especially his grandchildren!Terri and Dean LewisDean served as the AAMA Technical Manager, Training and Education, retiring at the end of 2016. We’ll miss...

Read More >
Post Image

Use Social Media to Promote Tips, Best Practices During Window Safety Week

Happy spring! This change of seasons means it’s almost time for warm weather and open windows letting in fresh air. It also means it’s time to brush up on some window safety tips, since open windows can be dangerous for young children who are not properly supervised. The Window Safety Task Force, of which AAMA is a member, has put together tons of tips and resources for Window Safety Week, the first full week of April each year, and companies can easily follow along and...

Read More >
Post Image

Body Language Can Help You in the Work Place

Can something as simple as how you position yourself in a doorway change the way others perceive you at work? A body language expert at a recent AAMA event made a pretty convincing case for it. We were fortunate enough to have one of our most raved-about keynote speakers in recent years address the attendees at the AAMA 80th Annual Conference in February – Janine Driver didn’t shy away from a large group. She even managed to round up some volunteers (including staff) to the...

Read More >
Post Image

Window Safety is Everyone’s Responsibility

I think we can all agree that windows are pretty great! Some of you have devoted your life to not only making windows but constantly improving their functionality. With all that work you’ve put in, it’s in your best interest to foster and ensure only the most positive customer interactions with your products. Letting your customers know the best ways to use your products not only protects your reputation, it keeps families safe.As the days get longer and warmer, many homeowners will open their windows,...

Read More >
Post Image

How Podcasts Could Help You Reach New Customers

Are you already a podcast listener? If so, I bet you can name at least a few of the sponsors of your favorite shows. The hosts of those podcasts are always introducing episodes by naming them and telling listeners what’s so great about them.Maybe you’ve even tried out a service or product because you heard about it that way – I became a loyal user of Blue Apron’s meal services because I kept hearing about it on shows like Gilmore Guys and Reply All. You...

Read More >
Post Image

Will the EPA Start Showing Signs of Moderation?

Earlier this week, the EPA’s new administrator suggested that the agency’s longtime practice of “sue and settle” may soon become a relic of the past. Senior Vice President for the Environment, Technology & Regulatory Affairs at the U.S. Chamber of Commerce William Kovacs wrote to his newsletter subscribers about this new development.Kovacs writes:“In a recent interview with the Wall Street Journal Scott Pruitt, newly confirmed EPA administrator, announced his plan to end the “sue and settle” process, where advocacy groups sue federal agencies seeking to...

Read More >
Post Image

New Block Scheduling to Take Place at AAMA 80th Annual Conference

The Annual Conference in Phoenix next month will mark the 80th anniversary of the AAMA organization and an all new conference structure. AAMA national conferences provide a valuable opportunity for members to discuss the current events of the industry, to further develop the AAMA library of consensus-based technical standards and to see presentations by industry professionals and keynote speakers.

Read More >
Post Image

Some Thoughts on the Year Ahead

It's fortuitous that the International Builders Show takes place early in the year because the outcome of the show usually provides a view of the tempo of the market in the year ahead. If that holds true this year, we're in for a great 2017. Attendance at the show was estimated to approach 80,000 people who were there to see 1,500 exhibitors. I would describe the crowd as having been "on the hunt," meaning that everyone was there looking for something in particular.

Read More >
Post Image

Get a crash course in Fundamentals of Fenestration

In case you haven't heard yet, Fundamentals of Fenestration is AAMA's latest educational offering -- and we are pretty excited about it! The one-hour online course provides an introductory look at the fenestration industry. It takes you through basic terminology and standards for windows, doors and skylights, covering both residential and light commercial products, as well as commercial and architectural applications.

Read More >
Post Image

Get Trained on Social Media on the Spot at the Annual Conference or Anytime

Did you know AAMA offers in-person and online trainings in social media? If you're attending the Annual Conference in Phoenix this February, you can take advantage of an upcoming in-person opportunity. Registration for the conference is now open, with early bird pricing running until January. And if you won't be attending, we can set up a call together anytime that is best for you. As AAMA's Communications Coordinator, I'm always available for social media consulting for your business.

Read More >
Post Image

Plan Ahead Now for End-of-the-Year Social Media Content

As 2016 winds down, it's time to begin planning for the year to come. You may have your budget plans in order and your vacation time planned, but have you given your social media presence the attention it deserves? If not, here are some ideas for content you can create and share, as well as some tips for how to make sure your social media plans get off on the right foot come January. Take a look to set up yourself, and your company's marketing strategy, for a more successful 2017.

Read More >
Post Image

New Year Sees Increased Benefits for AAMA Members

Here at AAMA, we are grateful to our amazing membership for their valued service and drive to better the association as a whole. As an industry, we've all seen highs and lows in the last decade, but the pace and volume of members work intensified.

Read More >
Post Image

Celebrating with AAMA Members at GlassBuild

When asked what I love most about my job (and there's a lot), I always respond, "AAMA has the best members!" These amazing industry representatives strive to make a positive impact on our industry, and that was never more evident than at GlassBuild America last month. With a wide spectrum of beautiful receptions, incredible displays and continuing education, I'd like to extend a few shout-outs to just a few of the amazing members, who really made the most of this popular annual event.

Read More >
Post Image

GlassBuild Brings Engagement, Excitement and Equipment to Vegas

The AAMA team had a great experience at GlassBuild America last week in Las Vegas. The energy on the show floor was a temperature gauge for the industry at large, and it wasn't just the desert sun heating things up. There were a few trends of particular note for the three days of the show - engagement, excitement and equipment...lots of equipment.

Read More >
Post Image

AAMA Value Extends Beyond Card-Carrying Membership

Milgard benefitted from AAMA involvement long before I became an active member. Starting out as an aluminum window company in 1962, Milgard has been an AAMA member for more than 50 years. We've been participating as both a member and an AAMA certification licensee for a very long time, and the value AAMA brings to our company and the industry only continues to grow.

Read More >
Post Image

Members Share Southern Charm on Social Media at Fall #AAMAconf

Were you at the AAMA Fall Conference last month in Savannah, GA? If you missed out, you can still see what participants were up to down south by searching the hashtag #AAMAconf on Twitter and Instagram. From the river boat cruise and the product supplier display to the World Vision backpack build and opening general session, see what happened at the third and final national AAMA event of 2016.

Read More >
Post Image

JDMG Uses Teamwork to Maintain and Update the North American Fenestration Standard

This summer, I had the opportunity to attend an in-person meeting with the members of the Joint Document Management Group (JDMG), a unique group made up of representatives from three different industry associations. The JDMG is comprised of members affiliated with AAMA, the Window and Door Manufacturers Association (WDMA) and the Canadian Standards Association (CSA). The group was created in order to update and maintain the North American Fenestration Standard (NAFS).

Read More >
Post Image

Our Education Focus Never Stops during GlassBuild

With autumn's cooler weather, we get to enjoy pumpkin spice lattes, falling leaves and GlassBuild America! AAMA is looking forward to a great show this year. We'll be presenting an Express Learning session, sponsoring Window & Door Dealer Days and playing "Are You Smarter than a FenestrationMaster?" Our team might even need one of those lattes with an extra shot of espresso to keep up.

Read More >