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Recognizing Leadership | Why AAMA Bestows Annual Awards

Next month, AAMA will take the time to thank some of its hardest workers during one of my favorite events every year: the AAMA Annual Awards Banquet. This year’s banquet, which will take place during the 82nd Annual Conference, has a classic Hollywood theme, which I’m sure will make it feel at least a little bit like the Oscars. But what I really love about it, and every year’s celebration, is that it gives the association a chance to spotlight the accomplishments of some of...

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Lay Out Social Media Plans Now for Success in 2019

A previous version of this post ran on the Socially Speaking blog in December 2016.Now that 2018 has passed, it’s time to begin planning for the new year. While companies probably have 2019 budget plans worked out, it’s not a bad idea to give an organization’s social media presence a little extra attention, too. Here are some ideas for content you can create and share, as well as some tips for how to make sure your social media plans get off on the right foot...

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Looking Back on the Wild and Weird in 2018 AAMA Customer Service Calls

2018 has come and gone for AAMA staff, and it’s always interesting to reflect on the year that was. Per a suggestion from practical joker Rich Rinka, Technical Manager, Standards and Industry Affairs, I decided to poll AAMA staff to get the scoop on some of the strangest questions they have gotten from our customer service calls this year. Personally, I will occasionally get a tweet from someone contacting the AAMA Twitter account, mistaking us for the American Association of Medical Assistants. However, my coworkers...

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Make Your Voice Heard in the Industry | Why Balloting Matters

I’ve been working in AAMA’s Technical Department since 2015 and I’ve learned more about windows, doors and skylights than I ever would have imagined when I graduated with my English and Journalism degrees. I always thought I would end up at a publishing company or working in a library. Yet, I’ve found a comfortable place at AAMA as the association’s Technical Standards Coordinator, working with standards and helping our members develop and improve them.AAMA is known for several things in the industry, but for me,...

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How to Launch a Video Campaign on Social Media

I’ve been getting a lot of questions about video lately, and the growing popularity of tools like Facebook Live and Instagram Stories are probably why. For a while, AAMA was shooting interviews at conferences to build an inventory of video clips and interviews, but at our most recent conference, we tried something different. We went in with a clear vision of a short video we wanted to produce, one that would be easy to share, and we carried out member interviews to make it happen....

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As 2018 Winds Down, AAMA Staff Gives Back

It’s been a busy year for AAMA in a lot of ways, but I am proud that we didn’t lose sight of the importance of helping others despite all the association’s activity. AAMA staff is committed to philanthropy in a lot of ways, including participation in World Vision’s Global 6K for Water this past May, as well as a staff volunteer event this past summer at Feed My Starving Children here in Schaumburg, IL. We held our annual backpack build at the Fall Conference in...

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Flashback Friday | Benefits Series | Take Advantage of AAMA’s Marketing Services

I joined the AAMA Marketing Department almost five years ago, and I am proud to be part of a team and an association that is so committed to its hard-working members. AAMA is constantly working toward bettering its member experience and adding to its slate of services and tools offered.In my role as AAMA Communications Coordinator, I specialize in written communications as well as social media. Have you thought about setting up a Facebook Business page for your company, but feel unsure about where to...

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Make a Plan for Getting Your Message Across on Multiple Platforms with November 6 Webinar

For the last four AAMA conferences, I’ve offered social media workshops on a range of topics. It was great to see several of you who participated in those sessions. So far, members have learned how to make the most out of using LinkedIn, Twitter and Instagram. During the Q&A section of a recent workshop, I got a great question: Which platform is BEST?As I’ve written before, there’s no simple answer to this question. But it got me thinking about why we choose some platforms over...

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AAMA Members Show off Innovation, Plus Environmental and Educational Relevance at GlassBuild

During GlassBuild America last month, around 8,600 representatives participated in the show and nearly 400 exhibitors displayed. It was a busy industry event, but companies involved in GlassBuild took the opportunity to talk about key industry matters like sustainability, hurricanes and structural glazing sealants. AAMA members had key roles in the show, and their work proved to have environmental and educational relevance in 2018.In the Express Learning part of GlassBuild, Vik Ahuja from thinkstep presented “Environmental Product Declarations (EPDs) and Why You Need Them.” With...

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Flashback Friday | Benefits Series | AAMA Keeps Close Tabs on the Industry

Being an AAMA member has many benefits, but one I’d like to highlight this month is the association’s working relationships with other industry organizations. AAMA currently represents our members in interactions with four organizations: IGMA, ASHRAE, ASTM and NFRC. Members of AAMA staff regularly attend these meetings and representatives from these organizations are welcome to attend AAMA Conferences. This level of industry representation is crucial.IGMAThe Insulating Glass Manufacturers Alliance (IGMA) is the first group that AAMA monitors, in addition to attending their meetings. IGMA’s industry...

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