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Joint AAMA, IGMA Summer Conferences Bring Added Value to Industry

This June, two industry associations and their memberships will meet for one combined event in Victoria, British Columbia for the Joint AAMA and IGMA Summer Conferences. Last year, the leaders of AAMA and IGMA announced the possibility of unifying the two associations, and a vote among both organizations’ members will take place in July. Leading up to that vote, this joint event will give members of each association a chance to experience each other’s conference and have questions about unification addressed. Plus, as an added...

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Reach Millennials by Adding Podcast Advertising to Your Marketing Budget

A couple years ago, I wrote about how advertising on podcasts can help companies reach a new audience. I wanted to revisit this topic, with a focus on reaching a market of relatively newer homeowners: Millennials.According to Edison Research, in 2016, 38 percent of millennials aged 18-34 listen to podcasts. Considering my fellow Millennials are a generation of cord cutters, traditional advertising on TV, local markets or national, isn’t the best way to reach out anymore. We’re paying for the ad-free version of Hulu and...

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Consumer Safety, Plant Safety of Equal Import

We all know how much emphasis our industry puts on plant safety, and rightly so – safety in manufacturing is a critical matter. However, it’s just as important to get safety information and awareness to customers. That’s why AAMA is actively involved in the promotion of window safety. Take time this spring to share window safety tips with your customers during Window Safety Week, the first full week of April (April 7-13 this year). The pre-designed 2019 Window Safety Week Tool Kit makes it easy...

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AAMA Commits to Window Safety Through Continual Code Action

It’s that time of year. After a brutal winter, people long to open windows to let in fresh air. And, at this time of year, many of us are also hard at work honing building code proposals.AAMA’s commitment to window safety is at work year-round through our proactive support of building codes. Window safety comes into play in a number of ways in today’s building codes. For example, in the Seventh Edition, 2020 Florida Building Code (FBC) discussion now in progress, AAMA opposes F 7662....

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Share Window Safety Resources on Social Media This Spring

This is an updated version of a blog post that originally ran in April 2017.They say March comes in like a lion and out like a lamb – we are still in the lion days, but at least it is almost spring. This change of seasons means it’s almost time for warm weather and open windows letting in fresh air. It also means it is time to brush up on some window safety tips, since open windows can be dangerous for young children who are...

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IGMA Winter Conference, AAMA Annual Conference Host Unification Discussions

February has proven to be a particularly busy month for the industry, thanks to two major conferences taking place in locations (thankfully) warmer than Chicago. During the first week of the month, I attended the IGMA Winter Conference in Austin, TX and now, AAMA staff is wrapping up details for next week’s AAMA 82nd Annual Conference in Palm Springs, CA. Together, the two events provide an excellent backdrop for the ongoing discussions underway, of unifying IGMA and AAMA into one organization. Here are some takeaways...

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With members like ours, what’s not to love?

It’s the most wonderful time of the year! Christmas? No. Valentine’s Day! My favorite holiday. When I was little, my mama made my brother and me feel extra loved. She gave small gifts to her loved ones, including my dad and her six siblings, to let us know how special we were to her. I still have the “Love” cupid pin from Avon that she gave me in kindergarten. It wasn’t about romantic love, but about showering special people in her life with affection. In...

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AAMA Member Profile | Josh Wignall Discusses Messaging, Millennials

Josh Wignall is the Director of Marketing at EFCO, responsible for all product and brand strategy in the company. For today’s member profile, we talked with him about being part of a younger generation of the industry and the importance of both mentorship and strong messaging.Could you describe your role at your company?My team is made up of our product marketing group, which is in charge of all product management functions and product strategy. When most people think of marketing, they don’t necessarily think of...

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7 Digital Marketing Trends (and How to Make Them Work for the Fenestration Industry)

A new report about digital marketing trends that will rule in 2019 was released by Venngage recently, and the biggest takeaways seem to be that content with images is key, and that customer-generated content promoting your brand is a big asset. I can see these two trends sticking around for the foreseeable future, so here are some ways to make them work in your company’s favor.Content marketing is still the dominant digital marketing technique: The report interprets this by suggesting companies stop focusing on paid...

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AAMA Member Profile | John Moore Talks Future in Robotics

John Moore, Vice President – Marketing for GED Integrated Solutions, provides the vision and leadership to ensure that the marketing strategies and programs align with the corporate objectives while providing a positive ROI for the company. Additionally, he provides strategy direction and guidance on several corporate programs. Today, AAMA spoke with him about his work in the industry as a whole.What products does your company manufacture?GED manufacturers automation equipment and software for manufacturing high-quality, residential vinyl windows. We provide insulating glass unit (IGU) and glass...

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