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IGMA Winter Conference, AAMA Annual Conference Host Unification Discussions

February has proven to be a particularly busy month for the industry, thanks to two major conferences taking place in locations (thankfully) warmer than Chicago. During the first week of the month, I attended the IGMA Winter Conference in Austin, TX and now, AAMA staff is wrapping up details for next week’s AAMA 82nd Annual Conference in Palm Springs, CA. Together, the two events provide an excellent backdrop for the ongoing discussions underway, of unifying IGMA and AAMA into one organization. Here are some takeaways...

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With members like ours, what’s not to love?

It’s the most wonderful time of the year! Christmas? No. Valentine’s Day! My favorite holiday. When I was little, my mama made my brother and me feel extra loved. She gave small gifts to her loved ones, including my dad and her six siblings, to let us know how special we were to her. I still have the “Love” cupid pin from Avon that she gave me in kindergarten. It wasn’t about romantic love, but about showering special people in her life with affection. In...

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AAMA Member Profile | Josh Wignall Discusses Messaging, Millennials

Josh Wignall is the Director of Marketing at EFCO, responsible for all product and brand strategy in the company. For today’s member profile, we talked with him about being part of a younger generation of the industry and the importance of both mentorship and strong messaging.Could you describe your role at your company?My team is made up of our product marketing group, which is in charge of all product management functions and product strategy. When most people think of marketing, they don’t necessarily think of...

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7 Digital Marketing Trends (and How to Make Them Work for the Fenestration Industry)

A new report about digital marketing trends that will rule in 2019 was released by Venngage recently, and the biggest takeaways seem to be that content with images is key, and that customer-generated content promoting your brand is a big asset. I can see these two trends sticking around for the foreseeable future, so here are some ways to make them work in your company’s favor.Content marketing is still the dominant digital marketing technique: The report interprets this by suggesting companies stop focusing on paid...

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AAMA Member Profile | John Moore Talks Future in Robotics

John Moore, Vice President – Marketing for GED Integrated Solutions, provides the vision and leadership to ensure that the marketing strategies and programs align with the corporate objectives while providing a positive ROI for the company. Additionally, he provides strategy direction and guidance on several corporate programs. Today, AAMA spoke with him about his work in the industry as a whole.What products does your company manufacture?GED manufacturers automation equipment and software for manufacturing high-quality, residential vinyl windows. We provide insulating glass unit (IGU) and glass...

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Learn How to Address Blind Spots at Next Month’s AAMA Annual Conference

In any industry, problems can creep up unnoticed. In fenestration, I know our members talk often about things like the skilled labor shortage, the economy and other crucial factors – and how the risks related to them can be mitigated. If you too are entering 2019 looking for ways to avoid problems before they arise, a speaker at next month’s AAMA conference may be able to help. AAMA is proud to welcome keynote speaker and author Kevin McCarthy, who will present “Welcome to the BlindSpot...

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Recognizing Leadership | Why AAMA Bestows Annual Awards

Next month, AAMA will take the time to thank some of its hardest workers during one of my favorite events every year: the AAMA Annual Awards Banquet. This year’s banquet, which will take place during the 82nd Annual Conference, has a classic Hollywood theme, which I’m sure will make it feel at least a little bit like the Oscars. But what I really love about it, and every year’s celebration, is that it gives the association a chance to spotlight the accomplishments of some of...

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Lay Out Social Media Plans Now for Success in 2019

A previous version of this post ran on the Socially Speaking blog in December 2016.Now that 2018 has passed, it’s time to begin planning for the new year. While companies probably have 2019 budget plans worked out, it’s not a bad idea to give an organization’s social media presence a little extra attention, too. Here are some ideas for content you can create and share, as well as some tips for how to make sure your social media plans get off on the right foot...

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Looking Back on the Wild and Weird in 2018 AAMA Customer Service Calls

2018 has come and gone for AAMA staff, and it’s always interesting to reflect on the year that was. Per a suggestion from practical joker Rich Rinka, Technical Manager, Standards and Industry Affairs, I decided to poll AAMA staff to get the scoop on some of the strangest questions they have gotten from our customer service calls this year. Personally, I will occasionally get a tweet from someone contacting the AAMA Twitter account, mistaking us for the American Association of Medical Assistants. However, my coworkers...

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Make Your Voice Heard in the Industry | Why Balloting Matters

I’ve been working in AAMA’s Technical Department since 2015 and I’ve learned more about windows, doors and skylights than I ever would have imagined when I graduated with my English and Journalism degrees. I always thought I would end up at a publishing company or working in a library. Yet, I’ve found a comfortable place at AAMA as the association’s Technical Standards Coordinator, working with standards and helping our members develop and improve them.AAMA is known for several things in the industry, but for me,...

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