Post Image

5 Ways AAMA Uses Twitter to Connect the Industry

When I started at AAMA, I had to learn a lot about the industry quickly – I needed to do this in order to effectively communicate to members, to industry media and to others at AAMA about what they needed to know most. I am still learning, and will continue to do so, but with each year at the association, I can feel my understanding of fenestration solidify more and more. As this grasp gets stronger, the value I can contribute to AAMA’s social media...

Read More >
Post Image

What AAMA Members Will be up to at GlassBuild America

GlassBuild kicks off in mere days and AAMA staff is in full prep mode in order to get ready for Atlanta. AAMA will be in the Industry Pavilion in booth 4041. There, those who stop by can discover benefits of AAMA membership, enhance product marketing with AAMA certification, learn about FenestrationMasters® certification and discuss InstallationMasters® training. AAMA staff will be busy, but everyone is excited to network! I am also excited to hear more about what AAMA members have been up to since last year’s show. Here...

Read More >
Post Image

Keep in the Loop with Industry News with AAMA LinkedIn Groups

AAMA uses several social media platforms, but LinkedIn has long been a top choice for many of our members. Because that is where our members spend time online, it’s important for AAMA to have an active presence there in order to share relevant industry information. After all, LinkedIn is not just for finding a new position or career – its primary focus is still networking and keeping informed on changes to the industry. Whether a change is personnel or policy, you want to make sure...

Read More >
Post Image

Social Media Highlights from the AAMA and IGMA Summer Conferences

The 2019 Joint AAMA and IGMA Summer Conferences offered much in the way of networking with new and existing connections, advancing standards development and learning more about our beloved industry. Now that the fun is over, it’s time to look back at the photos taken by participants. Victoria, BC made for a picturesque meeting location, and between whale watching, Butchart Gardens, a citywide scavenger hunt and dinner at a pub, members and staff alike got some great shots. Here are some highlights, as shared by...

Read More >
Post Image

Here is What’s New in Social Media This Summer

It’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this summer, and how they could impact your business.InstagramThe image-sharing platform has long tried to make it easy for users to toggle back and forth between accounts. But now, Instagram is simplifying things even more for those with multiple accounts by allowing them to connect them all and use one login for all those accounts with the same password. This...

Read More >
Post Image

Industry News Accounts You Should Be Following on Twitter

One part of my role as AAMA’s Communications Coordinator is to monitor a range of industry news sites for information that may be worth sharing with our members. I do this by subscribing to a number of industry newsletters, signing up for Google Alerts for key terms and checking out their websites regularly. And luckily, most of those sites have excellent, frequently updated Twitter accounts, too. I follow several industry news accounts on Twitter so I can scan AAMA’s Twitter feed with ease to see what’s new.

Read More >
Post Image

Reach Millennials by Adding Podcast Advertising to Your Marketing Budget

A couple years ago, I wrote about how advertising on podcasts can help companies reach a new audience. I wanted to revisit this topic, with a focus on reaching a market of relatively newer homeowners: Millennials.According to Edison Research, in 2016, 38 percent of millennials aged 18-34 listen to podcasts. Considering my fellow Millennials are a generation of cord cutters, traditional advertising on TV, local markets or national, isn’t the best way to reach out anymore. We’re paying for the ad-free version of Hulu and...

Read More >
Post Image

Share Window Safety Resources on Social Media This Spring

This is an updated version of a blog post that originally ran in April 2017.They say March comes in like a lion and out like a lamb – we are still in the lion days, but at least it is almost spring. This change of seasons means it’s almost time for warm weather and open windows letting in fresh air. It also means it is time to brush up on some window safety tips, since open windows can be dangerous for young children who are...

Read More >
Post Image

7 Digital Marketing Trends (and How to Make Them Work for the Fenestration Industry)

A new report about digital marketing trends that will rule in 2019 was released by Venngage recently, and the biggest takeaways seem to be that content with images is key, and that customer-generated content promoting your brand is a big asset. I can see these two trends sticking around for the foreseeable future, so here are some ways to make them work in your company’s favor.Content marketing is still the dominant digital marketing technique: The report interprets this by suggesting companies stop focusing on paid...

Read More >
Post Image

Lay Out Social Media Plans Now for Success in 2019

A previous version of this post ran on the Socially Speaking blog in December 2016.Now that 2018 has passed, it’s time to begin planning for the new year. While companies probably have 2019 budget plans worked out, it’s not a bad idea to give an organization’s social media presence a little extra attention, too. Here are some ideas for content you can create and share, as well as some tips for how to make sure your social media plans get off on the right foot...

Read More >