AAMA + IGMA have unified as of Jan. 1, 2020 to create the Fenestration and Glazing Industry Alliance, or FGIA. Learn More
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Social Media Highlights from the FGIA Virtual Summer Conference

The first-ever FGIA Virtual Summer Conference went well, complete with excellent panel discussions and updates, many pertaining to how to handle the fallout of COVID-19. While the virtual nature of the event meant participants were not able to spend their usual time together in person, it didn’t mean they couldn’t still share and connect online. The virtual happy hours were a big hit with a variety of topics from marketing to technical and costumes to cocktails.Here are some social media highlights from the conference, thanks...

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Social Media Roundup | What’s New with Twitter, Facebook, More

It’s been a while since we last checked in with some updates about how social media is changing, which means it’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this spring, and how they could impact your business.InstagramInstagram is reaching out to smaller businesses to help them through the current COVID-19 crisis. Some tools it is rolling out include a “Support Small Business” sticker which can be used in...

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Network Online During the Virtual Summer Conference

By now, you have probably heard that the FGIA Summer Conference will be held virtually, due to the spread of COVID-19 and requests by government leadership to shelter-in-place. This event, previously intended to be held in Chicago, IL, will be hosted on Zoom instead, with sessions taking place on a single track for participants’ convenience. The event dates remain largely unchanged with the conference taking place Tuesday, June 23 through Thursday, June 25. Registration for the virtual Summer Conference will open the week of May...

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5 Tips for Making Breaking News Announcements with Social Media

With the current spread of COVID-19 impacting businesses’ hours and ability to remain open in order to serve customers, there has been an increased need to communicate new developments quickly. Social media can be a great way to get out updates fast, but these missives must be handled properly, or else they might only cause more confusion – or get lost in the shuffle. Here are some tips for sharing breaking news announcements with your social media followers.Tell your staff first: Maybe you will have...

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Share Window Safety Content with Followers During Window Safety Week

This is an updated version of a blog post that originally ran in April 2017.Spring is just around the corner, which feels like a breath of fresh air – even though this winter hasn’t been as treacherous as some in the past! That said, this change of seasons means it’s almost time for warm weather and open windows letting in actual fresh air. It also means it is time to brush up on some window safety tips, since open windows can be dangerous for young...

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Join in on the Action of the FGIA Annual Conference with Social Media

Will you be attending the inaugural FGIA Annual Conference in Ft. Lauderdale next week? I will be there, live tweeting from conference speaker presentations and Instagramming our members enjoying beach parties and other networking events. Everything across platforms will include the event hashtag #FGIAconf so be sure to follow along.These are some of FGIA’s social media platforms:Twitter: @FGIAonlineInstagram: @FGIA_onlineLinkedIn: @FGIAonlineFacebook: @FGIAonlineYouTube: @FGIAVideoChannelI don’t want to give any spoilers for what’s to come, but if you will be at the conference in person, it might be...

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Follow FGIA on Social Media

It’s only the third day of 2020 and a lot has happened in the industry already. As of January 1, AAMA and IGMA “united for good” to officially become the Fenestration and Glazing Industry Alliance (FGIA)! After a 2019 vote by both bodies to unify, the two organizations have come together to create an exponentially stronger alliance. This big move means there are new social media accounts to follow to make sure you stay in the loop with what’s new in the industry.New Social Media...

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What AAMA Marketing Staff is Reading and Listening to | Some Recommendations

One of my favorite things is personal newsletters, in which my favorite writers and creatives share the things they have been reading, watching and listening to, whether it’s in the realm of pop culture or their fields of expertise. Along these lines, I wanted to know what my fellow Marketing folks were interested in. Below is a list of recommendations from your AAMA marketing team – in case you needed a great read or listen for a flight home for the holidays!Lori Benshoof, Senior Coordinator,...

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Three Social Media Tools for Which to be Thankful as 2020 Draws Near

Thanksgiving is just around the corner, which means 2019 is winding down. It’s time to start making plans for holiday coverage across social media platforms and to brainstorm ideas for what to write and share with members in 2020. It’s also a time to stop and think about what we are most thankful for, and in my role as AAMA Communications Coordinator, there are at least three marketing tools I have relied on a lot in 2019. Here is my list of must-have resources and...

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5 Ways AAMA Uses Twitter to Connect the Industry

When I started at AAMA, I had to learn a lot about the industry quickly – I needed to do this in order to effectively communicate to members, to industry media and to others at AAMA about what they needed to know most. I am still learning, and will continue to do so, but with each year at the association, I can feel my understanding of fenestration solidify more and more. As this grasp gets stronger, the value I can contribute to AAMA’s social media...

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