AAMA + IGMA have unified as of Jan. 1, 2020 to create the Fenestration and Glazing Industry Alliance, or FGIA. Learn More
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Follow FGIA on Social Media

It’s only the third day of 2020 and a lot has happened in the industry already. As of January 1, AAMA and IGMA “united for good” to officially become the Fenestration and Glazing Industry Alliance (FGIA)! After a 2019 vote by both bodies to unify, the two organizations have come together to create an exponentially stronger alliance. This big move means there are new social media accounts to follow to make sure you stay in the loop with what’s new in the industry.New Social Media...

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What AAMA Marketing Staff is Reading and Listening to | Some Recommendations

One of my favorite things is personal newsletters, in which my favorite writers and creatives share the things they have been reading, watching and listening to, whether it’s in the realm of pop culture or their fields of expertise. Along these lines, I wanted to know what my fellow Marketing folks were interested in. Below is a list of recommendations from your AAMA marketing team – in case you needed a great read or listen for a flight home for the holidays!Lori Benshoof, Senior Coordinator,...

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Three Social Media Tools for Which to be Thankful as 2020 Draws Near

Thanksgiving is just around the corner, which means 2019 is winding down. It’s time to start making plans for holiday coverage across social media platforms and to brainstorm ideas for what to write and share with members in 2020. It’s also a time to stop and think about what we are most thankful for, and in my role as AAMA Communications Coordinator, there are at least three marketing tools I have relied on a lot in 2019. Here is my list of must-have resources and...

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5 Ways AAMA Uses Twitter to Connect the Industry

When I started at AAMA, I had to learn a lot about the industry quickly – I needed to do this in order to effectively communicate to members, to industry media and to others at AAMA about what they needed to know most. I am still learning, and will continue to do so, but with each year at the association, I can feel my understanding of fenestration solidify more and more. As this grasp gets stronger, the value I can contribute to AAMA’s social media...

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What AAMA Members Will be up to at GlassBuild America

GlassBuild kicks off in mere days and AAMA staff is in full prep mode in order to get ready for Atlanta. AAMA will be in the Industry Pavilion in booth 4041. There, those who stop by can discover benefits of AAMA membership, enhance product marketing with AAMA certification, learn about FenestrationMasters® certification and discuss InstallationMasters® training. AAMA staff will be busy, but everyone is excited to network! I am also excited to hear more about what AAMA members have been up to since last year’s show. Here...

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Keep in the Loop with Industry News with AAMA LinkedIn Groups

AAMA uses several social media platforms, but LinkedIn has long been a top choice for many of our members. Because that is where our members spend time online, it’s important for AAMA to have an active presence there in order to share relevant industry information. After all, LinkedIn is not just for finding a new position or career – its primary focus is still networking and keeping informed on changes to the industry. Whether a change is personnel or policy, you want to make sure...

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Social Media Highlights from the AAMA and IGMA Summer Conferences

The 2019 Joint AAMA and IGMA Summer Conferences offered much in the way of networking with new and existing connections, advancing standards development and learning more about our beloved industry. Now that the fun is over, it’s time to look back at the photos taken by participants. Victoria, BC made for a picturesque meeting location, and between whale watching, Butchart Gardens, a citywide scavenger hunt and dinner at a pub, members and staff alike got some great shots. Here are some highlights, as shared by...

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Here is What’s New in Social Media This Summer

It’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this summer, and how they could impact your business.InstagramThe image-sharing platform has long tried to make it easy for users to toggle back and forth between accounts. But now, Instagram is simplifying things even more for those with multiple accounts by allowing them to connect them all and use one login for all those accounts with the same password. This...

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Industry News Accounts You Should Be Following on Twitter

One part of my role as AAMA’s Communications Coordinator is to monitor a range of industry news sites for information that may be worth sharing with our members. I do this by subscribing to a number of industry newsletters, signing up for Google Alerts for key terms and checking out their websites regularly. And luckily, most of those sites have excellent, frequently updated Twitter accounts, too. I follow several industry news accounts on Twitter so I can scan AAMA’s Twitter feed with ease to see what’s new.

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Reach Millennials by Adding Podcast Advertising to Your Marketing Budget

A couple years ago, I wrote about how advertising on podcasts can help companies reach a new audience. I wanted to revisit this topic, with a focus on reaching a market of relatively newer homeowners: Millennials.According to Edison Research, in 2016, 38 percent of millennials aged 18-34 listen to podcasts. Considering my fellow Millennials are a generation of cord cutters, traditional advertising on TV, local markets or national, isn’t the best way to reach out anymore. We’re paying for the ad-free version of Hulu and...

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