Post Image

7 Digital Marketing Trends (and How to Make Them Work for the Fenestration Industry)

A new report about digital marketing trends that will rule in 2019 was released by Venngage recently, and the biggest takeaways seem to be that content with images is key, and that customer-generated content promoting your brand is a big asset. I can see these two trends sticking around for the foreseeable future, so here are some ways to make them work in your company’s favor.Content marketing is still the dominant digital marketing technique: The report interprets this by suggesting companies stop focusing on paid...

Read More >
Post Image

Lay Out Social Media Plans Now for Success in 2019

A previous version of this post ran on the Socially Speaking blog in December 2016.Now that 2018 has passed, it’s time to begin planning for the new year. While companies probably have 2019 budget plans worked out, it’s not a bad idea to give an organization’s social media presence a little extra attention, too. Here are some ideas for content you can create and share, as well as some tips for how to make sure your social media plans get off on the right foot...

Read More >
Post Image

How to Launch a Video Campaign on Social Media

I’ve been getting a lot of questions about video lately, and the growing popularity of tools like Facebook Live and Instagram Stories are probably why. For a while, AAMA was shooting interviews at conferences to build an inventory of video clips and interviews, but at our most recent conference, we tried something different. We went in with a clear vision of a short video we wanted to produce, one that would be easy to share, and we carried out member interviews to make it happen....

Read More >
Post Image

Make a Plan for Getting Your Message Across on Multiple Platforms with November 6 Webinar

For the last four AAMA conferences, I’ve offered social media workshops on a range of topics. It was great to see several of you who participated in those sessions. So far, members have learned how to make the most out of using LinkedIn, Twitter and Instagram. During the Q&A section of a recent workshop, I got a great question: Which platform is BEST?As I’ve written before, there’s no simple answer to this question. But it got me thinking about why we choose some platforms over...

Read More >
Post Image

AAMA Members Use Twitter to Show Off During GlassBuild

During GlassBuild America last month, many AAMA members took up real estate on the tradeshow floor, showing off what they’ve been innovating in 2018. Several AAMA staff were in Las Vegas, either working in the association’s booth or meeting with industry leaders on the floor and at networking events. I worked behind the scenes to find and share updates from AAMA members posting about the show on Twitter, using the hashtag #GlassBuild. Here are some highlights AAMA members were sharing.Kicking Off the ShowNetworking and Demos    Last...

Read More >
Post Image

How to Use Twitter During Live Events Like GlassBuild

Two big industry events are happening soon, and both are great opportunities to use Twitter to your advantage when it comes to networking and getting the latest information live. Even if you can’t attend GlassBuild America next week or next month’s AAMA Fall Conference, you can still get the scoop in real time by following each event’s hashtag. Here are some tips to get the most out of an in-person event’s Twitter presence, even if you’re not there.Tip 1: Find out the official hashtag. In...

Read More >
Post Image

Instagram Webinar to Answer Questions about Bolstering Your Brand Online

Does your company have an Instagram account? Even if you’re not a consumer-facing company, it’s still not a bad idea to use the tool to show off what you do. Instagram can be great for portraying company culture or highlighting achievements. And if you are consumer-facing, you can definitely take advantage of Instagram by posting amazing products being used in various applications.If you’re curious about the app, AAMA is hosting a webinar August 14, open to the public, led by me. A Marketing Guide to...

Read More >
Post Image

Why Do We Need Multiple Social Media Platforms?

While conducting a recent workshop at the AAMA Summer Conference, a member asked a great, but tough, question: What’s the best social media platform? I had to think about it, because there’s no one answer, and the rationale behind this is complicated. For example, I could tell this member that, for AAMA, LinkedIn is a great way to reach most our membership, or that for me personally, I get the most value out of Twitter and find Instagram the most fun. Still, none of those...

Read More >
Post Image

What's New in Social Media This Spring?

Have you been keeping up with changes to your favorite social media platforms? Between the GDRP rules taking effect last month and the importance of social media in the news landscape, there’s a lot going on. That means it’s time for another social media news roundup!InstagramInstagram rolled out a new feature that allows users to embed other user’s posts in Instagram Stories. AAMA recently embedded a post from member company Sierra Pacific Windows to commemorate Memorial Day. Embedding their post alerted Sierra Pacific Windows that...

Read More >
Post Image

Learn How to Showcase Your Brand with Instagram at the Summer Conference

At the last two AAMA conferences, I’ve had the chance to talk to companies about LinkedIn and Twitter, but this summer, it’s all about using Instagram for businesses. If you’re going to the AAMA National Summer Conference June 11-14 in Olympic Valley, CA, check in on one of two sessions of a workshop I’m offering called, “A Marketing Guide to Instagram: Visually Showcasing Your Brand.”Instagram is interesting for a lot of reasons. It’s owned by Facebook so the two play well together, but it’s also...

Read More >