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I’ve written before about Twitter, in terms of optimizing your social media strategy by scheduling tweets to save time. Maybe you’ve incorporated that as part of your 2015 plan for making this your best year in social media yet. Or, maybe you’re newer to Twitter and still need convinced of its merit. Regardless of where you stand with that tiny blue bird, I think you’ll find something in this post that benefits you. I’ve put together a list of Twitter tips and some general advice for getting the most out of the platform.

  1. Twitter bird shoutingKeep hashtags short: We’ve been using ours a lot this week with both the AAMA Summer Conference (#AAMAconf) and the Western Region Summit (#AAMAWR). By keeping these event-specific hashtags short, we make it easy for those attending to add them to their live updates. Search for those hashtags on Twitter to see what I mean.
  2. Think before you tweet: It’s always important to think twice about what you post, regardless of whether you consider your account personal first, or professional first.
  3. Follow often; unfollow the unhelpful: Just because you follow someone doesn’t mean you have to do so forever. If you find an account isn’t adding to your positive experience, or that a user posts information you don’t find interesting, feel free to unfollow -- no harm, no foul. I go through the people I’m following every few weeks and unfollow accounts I don’t gain from.
  4. Follow back at will: Don’t feel guilty about not following back everyone who follows you. This is your account. It should include only those you want to follow.
  5. Have a purpose: It’s important to know why you want to be on Twitter. Are you there to promote your company? To network? For professional development? Knowing your goals will help you measure whether or not you’re meeting them, and how to adjust.
  6. Interact: Twitter is a water cooler, not a bulletin board. Be human, be responsive and reply to people on Twitter. They will definitely appreciate it!
  7. Mix it up: Diversify who you follow and you will learn a lot. I enjoy following writers who come from different backgrounds than I do so I can get a better understanding of their life perspectives. In our industry, you might take this approach and follow peripheral accounts to yours. If you’re glass-focused, maybe follow some aluminum-centric companies – see what they are interested in and how your interests may overlap.
What would you add to this list? Let us know in the comments. Happy tweeting!