For many years, our industry has attempted to calculate payback periods for higher up front investments in more energy-efficient fenestration products. We’ve attempted to educate the public about U-factors, Solar Heat Gain Coefficients and Visible Transmittance to help them understand how highly energy-efficient products work. But maybe all those calculations and explanations are not as important as we once thought. Maybe we need to get back to the basics – a focus on the five senses which impact daily human life. For many of you,...

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