Filtering by tag: "Instagram"
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How to Launch a Video Campaign on Social Media

I’ve been getting a lot of questions about video lately, and the growing popularity of tools like Facebook Live and Instagram Stories are probably why. For a while, AAMA was shooting interviews at conferences to build an inventory of video clips and interviews, but at our most recent conference, we tried something different. We went in with a clear vision of a short video we wanted to produce, one that would be easy to share, and we carried out member interviews to make it happen....

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Make a Plan for Getting Your Message Across on Multiple Platforms with November 6 Webinar

For the last four AAMA conferences, I’ve offered social media workshops on a range of topics. It was great to see several of you who participated in those sessions. So far, members have learned how to make the most out of using LinkedIn, Twitter and Instagram. During the Q&A section of a recent workshop, I got a great question: Which platform is BEST?As I’ve written before, there’s no simple answer to this question. But it got me thinking about why we choose some platforms over...

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Instagram Webinar to Answer Questions about Bolstering Your Brand Online

Does your company have an Instagram account? Even if you’re not a consumer-facing company, it’s still not a bad idea to use the tool to show off what you do. Instagram can be great for portraying company culture or highlighting achievements. And if you are consumer-facing, you can definitely take advantage of Instagram by posting amazing products being used in various applications.If you’re curious about the app, AAMA is hosting a webinar August 14, open to the public, led by me. A Marketing Guide to...

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Why Do We Need Multiple Social Media Platforms?

While conducting a recent workshop at the AAMA Summer Conference, a member asked a great, but tough, question: What’s the best social media platform? I had to think about it, because there’s no one answer, and the rationale behind this is complicated. For example, I could tell this member that, for AAMA, LinkedIn is a great way to reach most our membership, or that for me personally, I get the most value out of Twitter and find Instagram the most fun. Still, none of those...

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Lake Tahoe Proves Perfect Place for Summer Conference

If you’d never been to Lake Tahoe before the AAMA Summer Conference earlier this month, I hope you went to the conference dinner at Gar Woods, overlooking the lake itself. It’s incredible how blue it really is! Lake Tahoe made for the perfect location for this summer’s conference agenda, full of important industry presentations and committee and task group work – but also whitewater rafting, fly fishing, golf and site seeing.We kicked off the Summer Conference with a tribute to Rich Walker, who stepped aside...

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Catch Up on Social Media Highlights from the AAMA Annual Conference

The setting of the AAMA 2018 Annual Conference in Orlando, FL, made for some beautiful pictures on social media. Through these images, those at the event were able to give updates on the gorgeous sunshine and meeting work, as well. It’s all because they used the convenient event hashtag, #AAMAconf, when posting updates to Twitter and Instagram. Thanks to everyone who shared their experiences down south! Here’s a quick rundown of what happened in Florida, according to social media.Door & Window Market was active on...

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Take a 30-Day Challenge and Plan your Holiday Social Media Content Now

It’s hard to believe it’s December already, but look at the glass half-full – you’ve still got 30 days to plan and schedule some great social media content in 2017. Now’s the time to think about what you want to get done and how to make it happen, before things get too busy with the holidays at the end of the year.For example, AAMA celebrates the holidays early! We’ll be gathering at AAMA HQ next week for our annual holiday party, which was, as Marketing...

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Use Instagram Stories to Showcase Your Events

By now, we all know that Instagram is the go-to platform on which to show off our most beautiful, square-shaped images. Still, the photo-centric app has moved more and more into the video realm. And thanks to the start of Instagram Stories, which rolled out a little over a year ago, your company doesn’t really need a Snapchat account if you don’t want one. Instagram Stories lets users take short video clips of what they’re seeing and add the fun filters and stickers Snapchat became...

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Social Media News Roundup: Longer tweets, LinkedIn Geofilters, Instagram Polls

A lot of news has come out recently in the social media world! Things are always changing, but it’s not a bad idea to keep up with what’s new, especially if changes could mean good things for you or your business. Here’s a quick social media news roundup of some items that could benefit you, either now or down the road once changes are made mainstream.Twitter testing out 280-character tweets: This new feature has already been added to select accounts, but it’s widely believed that...

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Take a Deep Dive into LinkedIn at AAMA Fall Conference

I’m even more excited for the next AAMA conference than I usually am, because this time, I’ll be leading two workshops about social media. On Monday and Tuesday afternoon during the conference, I’ll be presenting a workshop called “7 Actions You Can Take Today to Improve and Protect Your LinkedIn Profile.” If you’ll be at the Fall Conference October 15-18 in Greenville, SC, I hope you’ll join me!Some of the things I’ll be going over include the importance of having an updated profile picture (and...

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What Social Media Tools are you Using?

I have been thinking a lot lately about how my social media pie is being divided, and how it shapes up compared to those of others. Compared to two or three years ago, I spend less and less time now with Facebook and more with Twitter and Instagram, but I know one of the most-used platforms among AAMA members is LinkedIn. I also know that, as a millennial, my social media diet varies from that of, say, my dad, who primarily checks Facebook and has...

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Social Media News Roundup - What’s New with Your Platforms

Some changes have been happening at your favorite social media channels, including a new look for Instagram, some password advice from LinkedIn and an upcoming change to character limits on Twitter. Let&rsquo;s take a look at what&rsquo;s new in social media this spring. <br/> Twitter: In the next few months, you won&rsquo;t have to worry about using valuable Twitter real estate on things like username handles, photos or links. Though the current limit of 140 characters per tweet currently includes these, the company sees a desire to...

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