Filtering by tag: "Instagram"
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Use Instagram Stories to Showcase Your Events

By now, we all know that Instagram is the go-to platform on which to show off our most beautiful, square-shaped images. Still, the photo-centric app has moved more and more into the video realm. And thanks to the start of Instagram Stories, which rolled out a little over a year ago, your company doesn’t really need a Snapchat account if you don’t want one. Instagram Stories lets users take short video clips of what they’re seeing and add the fun filters and stickers Snapchat became...

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Social Media News Roundup: Longer tweets, LinkedIn Geofilters, Instagram Polls

A lot of news has come out recently in the social media world! Things are always changing, but it’s not a bad idea to keep up with what’s new, especially if changes could mean good things for you or your business. Here’s a quick social media news roundup of some items that could benefit you, either now or down the road once changes are made mainstream.Twitter testing out 280-character tweets: This new feature has already been added to select accounts, but it’s widely believed that...

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Take a Deep Dive into LinkedIn at AAMA Fall Conference

I’m even more excited for the next AAMA conference than I usually am, because this time, I’ll be leading two workshops about social media. On Monday and Tuesday afternoon during the conference, I’ll be presenting a workshop called “7 Actions You Can Take Today to Improve and Protect Your LinkedIn Profile.” If you’ll be at the Fall Conference October 15-18 in Greenville, SC, I hope you’ll join me!Some of the things I’ll be going over include the importance of having an updated profile picture (and...

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What Social Media Tools are you Using?

I have been thinking a lot lately about how my social media pie is being divided, and how it shapes up compared to those of others. Compared to two or three years ago, I spend less and less time now with Facebook and more with Twitter and Instagram, but I know one of the most-used platforms among AAMA members is LinkedIn. I also know that, as a millennial, my social media diet varies from that of, say, my dad, who primarily checks Facebook and has...

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Social Media News Roundup - What’s New with Your Platforms

Some changes have been happening at your favorite social media channels, including a new look for Instagram, some password advice from LinkedIn and an upcoming change to character limits on Twitter. Let&rsquo;s take a look at what&rsquo;s new in social media this spring. <br/> Twitter: In the next few months, you won&rsquo;t have to worry about using valuable Twitter real estate on things like username handles, photos or links. Though the current limit of 140 characters per tweet currently includes these, the company sees a desire to...

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Why You Should Consider Instagram

Is your company on Instagram? If not, it&rsquo;s worth looking into creating a business account. From a marketing standpoint, it is a great tool. Having a presence on the social media app allows customers to find you, tag you and include you in the online conversation. If you&rsquo;re not on there, you might be missing out on great opportunities for testimonials, client outreach and customer service. <br/> This social media platform is not just for documenting pretty sunsets or meals at trendy new restaurants &ndash; our industry...

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