Filtering by tag: "LinkedIn"
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Make a Plan for Getting Your Message Across on Multiple Platforms with November 6 Webinar

For the last four AAMA conferences, I’ve offered social media workshops on a range of topics. It was great to see several of you who participated in those sessions. So far, members have learned how to make the most out of using LinkedIn, Twitter and Instagram. During the Q&A section of a recent workshop, I got a great question: Which platform is BEST?As I’ve written before, there’s no simple answer to this question. But it got me thinking about why we choose some platforms over...

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Why Do We Need Multiple Social Media Platforms?

While conducting a recent workshop at the AAMA Summer Conference, a member asked a great, but tough, question: What’s the best social media platform? I had to think about it, because there’s no one answer, and the rationale behind this is complicated. For example, I could tell this member that, for AAMA, LinkedIn is a great way to reach most our membership, or that for me personally, I get the most value out of Twitter and find Instagram the most fun. Still, none of those...

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What's New in Social Media This Spring?

Have you been keeping up with changes to your favorite social media platforms? Between the GDRP rules taking effect last month and the importance of social media in the news landscape, there’s a lot going on. That means it’s time for another social media news roundup!InstagramInstagram rolled out a new feature that allows users to embed other user’s posts in Instagram Stories. AAMA recently embedded a post from member company Sierra Pacific Windows to commemorate Memorial Day. Embedding their post alerted Sierra Pacific Windows that...

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AAMA Website, Network with Members via Online Directory

The AAMA Member Directory is a helpful networking tool for members and gives consumers easy access to your business contact information. In this area, site visitors can search by business name or keyword. AAMA members can see even more information about your company as well. You can also search for individuals of a member company which is helpful when connecting for committee and task group work or simply building relationships with peers. Be sure you are logged in to take full advantage of all the...

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Social Media News Roundup: Longer tweets, LinkedIn Geofilters, Instagram Polls

A lot of news has come out recently in the social media world! Things are always changing, but it’s not a bad idea to keep up with what’s new, especially if changes could mean good things for you or your business. Here’s a quick social media news roundup of some items that could benefit you, either now or down the road once changes are made mainstream.Twitter testing out 280-character tweets: This new feature has already been added to select accounts, but it’s widely believed that...

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What Social Media Tools are you Using?

I have been thinking a lot lately about how my social media pie is being divided, and how it shapes up compared to those of others. Compared to two or three years ago, I spend less and less time now with Facebook and more with Twitter and Instagram, but I know one of the most-used platforms among AAMA members is LinkedIn. I also know that, as a millennial, my social media diet varies from that of, say, my dad, who primarily checks Facebook and has...

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Make the Most of your Company Page on LinkedIn

You may already be aware of AAMA's LinkedIn groups, which allows members to post and comment on industry news and information. We have one main LinkedIn group for AAMA, which anyone can join, as well as  two members only groups: the AAMA Legislative & Regulatory Forum and the AAMA Southeast Region Forum. However, there’s also a company page for AAMA, which shows up first in the LinkedIn search results when anyone searches for the association. This company pages serves its purpose by giving company information,...

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