Filtering by tag: "Twitter"
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How to Launch a Video Campaign on Social Media

I’ve been getting a lot of questions about video lately, and the growing popularity of tools like Facebook Live and Instagram Stories are probably why. For a while, AAMA was shooting interviews at conferences to build an inventory of video clips and interviews, but at our most recent conference, we tried something different. We went in with a clear vision of a short video we wanted to produce, one that would be easy to share, and we carried out member interviews to make it happen....

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Make a Plan for Getting Your Message Across on Multiple Platforms with November 6 Webinar

For the last four AAMA conferences, I’ve offered social media workshops on a range of topics. It was great to see several of you who participated in those sessions. So far, members have learned how to make the most out of using LinkedIn, Twitter and Instagram. During the Q&A section of a recent workshop, I got a great question: Which platform is BEST?As I’ve written before, there’s no simple answer to this question. But it got me thinking about why we choose some platforms over...

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Why Do We Need Multiple Social Media Platforms?

While conducting a recent workshop at the AAMA Summer Conference, a member asked a great, but tough, question: What’s the best social media platform? I had to think about it, because there’s no one answer, and the rationale behind this is complicated. For example, I could tell this member that, for AAMA, LinkedIn is a great way to reach most our membership, or that for me personally, I get the most value out of Twitter and find Instagram the most fun. Still, none of those...

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Thanks to AAMA Members for Spreading the Word about Window Safety Week

As Window Safety Week 2018 winds down, it’s important to remember that window safety is an exercise well worth practicing all year long. That said, we’re glad many in the industry took the time to share resources from the Window Safety Task Force this week. I wanted to shout out those among our membership who did an excellent job in amplifying this campaign through social media.#WindowSafetyWeek Follow these 8 tips from the @WindowSafetyTF to help protect children from accidental window falls. @NSCsafety pic.twitter.com/0yHIyeG3qf— Roto North...

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Catch Up on Social Media Highlights from the AAMA Annual Conference

The setting of the AAMA 2018 Annual Conference in Orlando, FL, made for some beautiful pictures on social media. Through these images, those at the event were able to give updates on the gorgeous sunshine and meeting work, as well. It’s all because they used the convenient event hashtag, #AAMAconf, when posting updates to Twitter and Instagram. Thanks to everyone who shared their experiences down south! Here’s a quick rundown of what happened in Florida, according to social media.Door & Window Market was active on...

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AAMA Website, Network with Members via Online Directory

The AAMA Member Directory is a helpful networking tool for members and gives consumers easy access to your business contact information. In this area, site visitors can search by business name or keyword. AAMA members can see even more information about your company as well. You can also search for individuals of a member company which is helpful when connecting for committee and task group work or simply building relationships with peers. Be sure you are logged in to take full advantage of all the...

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Learn How to Level Up Your Twitter Game at the AAMA Annual Conference

Do your company’s New Year’s resolutions involve becoming more visible on social media? If it’s not a part of your strategy already, it’s worth learning more about various platforms. Those at next month’s AAMA Annual Conference will have a chance to take a close look at Twitter with my workshop, “The Who, What and Why of Twitter: Better Engage Existing and Potential Customers.” Two sessions of the workshop will be offered at the event happening February 19-22 in Orlando, FL.I love using Twitter to follow...

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Social Media News Roundup: Longer tweets, LinkedIn Geofilters, Instagram Polls

A lot of news has come out recently in the social media world! Things are always changing, but it’s not a bad idea to keep up with what’s new, especially if changes could mean good things for you or your business. Here’s a quick social media news roundup of some items that could benefit you, either now or down the road once changes are made mainstream.Twitter testing out 280-character tweets: This new feature has already been added to select accounts, but it’s widely believed that...

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Take a Deep Dive into LinkedIn at AAMA Fall Conference

I’m even more excited for the next AAMA conference than I usually am, because this time, I’ll be leading two workshops about social media. On Monday and Tuesday afternoon during the conference, I’ll be presenting a workshop called “7 Actions You Can Take Today to Improve and Protect Your LinkedIn Profile.” If you’ll be at the Fall Conference October 15-18 in Greenville, SC, I hope you’ll join me!Some of the things I’ll be going over include the importance of having an updated profile picture (and...

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What Social Media Tools are you Using?

I have been thinking a lot lately about how my social media pie is being divided, and how it shapes up compared to those of others. Compared to two or three years ago, I spend less and less time now with Facebook and more with Twitter and Instagram, but I know one of the most-used platforms among AAMA members is LinkedIn. I also know that, as a millennial, my social media diet varies from that of, say, my dad, who primarily checks Facebook and has...

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Use Social Media to Promote Tips, Best Practices During Window Safety Week

Happy spring! This change of seasons means it’s almost time for warm weather and open windows letting in fresh air. It also means it’s time to brush up on some window safety tips, since open windows can be dangerous for young children who are not properly supervised. The Window Safety Task Force, of which AAMA is a member, has put together tons of tips and resources for Window Safety Week, the first full week of April each year, and companies can easily follow along and...

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Window Safety is Everyone’s Responsibility

I think we can all agree that windows are pretty great! Some of you have devoted your life to not only making windows but constantly improving their functionality. With all that work you’ve put in, it’s in your best interest to foster and ensure only the most positive customer interactions with your products. Letting your customers know the best ways to use your products not only protects your reputation, it keeps families safe.As the days get longer and warmer, many homeowners will open their windows,...

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New Year to Bring New Look for AAMA e-News

It’s a new year, and the perfect time for AAMA to begin rolling out some new, updated looks for its publications, like the monthly-released AAMA e-News. You’ll see a new layout for this popular digest soon, timed with the release of the brand-new AAMA website. Those attending the AAMA 80th Annual Conference next month will get a sneak peek at the website’s new look, but for now, here’s what you can expect for the updated AAMA e-News.<br/> As mentioned in a recent AAMA article, the revamped...

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Meet Instagram's Timeline Algorithm, Instagram Stories

You may have noticed some changes to Instagram in recent weeks. For starters, lately, Instagram hasn&rsquo;t been so instant. And then this week, the arrival of Instagram Stories had Snapchat users doing a double-take. Let&rsquo;s go over these developments and what they can mean for you and your company. <br/> First off: The new algorithm has made some small businesses unhappy. With the old way Instagram showed photos to users, the most recent photos were at the top of anyone&rsquo;s feed. Now, Instagram tries to gauge which...

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Let AAMA Get You Going on Social Media

Most business owners are aware that social media is an important step in growing their business and getting more customers, but not all of them are sure of just how to go about it. But did you know AAMA offers one-on-one social media strategy services and consulting? It&rsquo;s another member benefit, so take advantage of it whenever you want. Step by step, I can sit down with you and help you make a plan for getting the most out of social media for you and...

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Industry News Accounts You Should Be Following on Twitter

Part of my job as AAMA&rsquo;s Communications Coordinator is to monitor a range of industry news sites for information that may be of interest to our members. Lucky for me, most of those sites have excellent, frequently updated Twitter accounts, too. I follow several industry news accounts on Twitter so I can scan AAMA&rsquo;s Twitter feed with ease to see what&rsquo;s new. <br/> Here are five residentially-focused industry news Twitter accounts I love, and five commercially-geared ones. If you&rsquo;re interested in keeping up to date, I recommend...

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Why AAMA Conferences Matter

It’s almost time for the Summer Conference, and everyone at AAMA HQ is gearing up. In-person meetings and events are our chance to show members how we’ve been serving them since we last saw them, and they’re an opportunity for us to get feedback about what our members are most interested in. Will you join us in Seattle at the end of this month?Of course, the purpose of AAMA conferences is to further serve our members. They do this by allowing members to come together...

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