Filtering by tag: "millennials"
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Reach Millennials by Adding Podcast Advertising to Your Marketing Budget

A couple years ago, I wrote about how advertising on podcasts can help companies reach a new audience. I wanted to revisit this topic, with a focus on reaching a market of relatively newer homeowners: Millennials.According to Edison Research, in 2016, 38 percent of millennials aged 18-34 listen to podcasts. Considering my fellow Millennials are a generation of cord cutters, traditional advertising on TV, local markets or national, isn’t the best way to reach out anymore. We’re paying for the ad-free version of Hulu and...

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AAMA Member Profile | Josh Wignall Discusses Messaging, Millennials

Josh Wignall is the Director of Marketing at EFCO, responsible for all product and brand strategy in the company. For today’s member profile, we talked with him about being part of a younger generation of the industry and the importance of both mentorship and strong messaging.Could you describe your role at your company?My team is made up of our product marketing group, which is in charge of all product management functions and product strategy. When most people think of marketing, they don’t necessarily think of...

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