GlassBuild is next week! If you are thinking about how to promote your company’s presence at the popular tradeshow, I have some ideas for how you can do so on social media before, during and after the fact. Use the next few days to plan ahead, schedule some content and pack everything you need before you leave town for Las Vegas. And don’t forget to make sure your phone is logged into your company’s social media accounts in advance, so you don’t have to scramble...

In October, FGIA learned a lot from hosting the 2021 FGIA Hybrid Fall Conference in Phoenix, AZ – our first ever hybrid event. Offering in-person and virtual formats concurrently was a challenge, but we were proud to be able to offer an array of content options for two different audiences based on both their comfort levels and their companies’ willingness to allow travel. We will be reprising these roles next week at the 2022 FGIA Hybrid Annual Conference in Amelia Island, FL. In preparation for...

FGIA recently announced the opening of registration for this fall’s Insulating Glass (IG) Fabricators Workshop! We are thrilled to once again be able to host this popular industry event in-person. We know the value of this predominantly hands-on, participatory event and what an incredible learning experience it is. The event will take place November 3-5 at the Intertek facility in Plano, TX. Registration is now open until October 8. Only a few of the available 32 spots remain and registrations will be accepted on a...

Here on Socially Speaking, we talk a lot about different social media platforms, how they can best be used and what’s changing with them at any given moment. But what tends to stay the same is that your content, no matter which platform it is featured on, needs to be interesting and relevant to your followers. Most individuals use personal social media accounts to share their proudest moments and accomplishments, and while you as a company can do that as well, it is important to...

In 2021, most companies already know the value of social media for their business. Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. But as social media platforms change, so do their features. There are tools specific to Instagram Business accounts that you probably already have available to you, whether you know about them or not. Plus, here are some examples for how to apply them.Tool 1: Get Your Website...

The global spread of COVID-19 has changed the landscapes of many institutions, and social media is no exception. Businesses need to find creative ways to stay present in their customers’ minds, and social media - a contact-free tool - is going to play a huge role in working toward this goal.A July post on Social Media Today shared some predictions made by marketers about the future of social media in a post-COVID world, including theories that creative skills will be more valuable and that “honesty,...